Web, SEO & AI Specialist

Job Summary

BIA Group is looking for a highly skilled and result-oriented Web, SEO, Digital Marketing & IT Specialist to lead and manage our digital presence, website performance, SEO, social media platforms, Meta ecosystem, AI visibility, and internal technology systems.

The ideal candidate should have strong hands-on experience in SEO, Digital Marketing, Meta/Facebook, Social Media Management, Website Management, Google tools, AI platforms, analytics, and IT/ERP systems. This role requires someone who can independently identify problems, implement solutions, analyze performance, and continuously improve BIA Group’s digital visibility and technology infrastructure.

Key Responsibilities

Website & Web Management

• Manage, maintain, update, optimize, and secure BIA Group and its associated companies’ websites.

• Ensure websites are fast, mobile-friendly, user-friendly, technically sound, and search-engine optimized.

• Manage website content, landing pages, images, metadata, internal linking, forms, integrations, and website security.

• Monitor website performance, uptime, backups, data protection, and technical issues.

• Identify and resolve website errors and coordinate technical improvements when required.

SEO & Google Search

• Develop and execute effective On-Page, Technical, Local, and Off-Page SEO strategies.

• Conduct keyword research, competitor analysis, search-intent analysis, and content-gap analysis.

• Improve Google rankings, organic traffic, website authority, visibility, and conversion opportunities.

• Manage and monitor Google Search Console, Google Analytics, Google Business Profile, and other relevant SEO tools.

• Optimize website structure, content, URLs, schema, metadata, images, page speed, internal links, and technical SEO elements.

• Monitor search trends, algorithm changes, competitors, and industry developments and implement appropriate SEO strategies.

Digital Marketing & Social Media

• Plan, execute, manage, and optimize digital marketing campaigns across relevant online platforms.

• Manage and grow BIA Group’s Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.

• Develop social media strategies focused on brand awareness, engagement, reach, lead generation, and business growth.

• Create and optimize content strategies, campaign plans, promotional activities, and performance reports.

• Analyze audience behavior, engagement, reach, leads, conversions, and campaign performance.

Meta / Facebook Marketing

• Manage Meta Business Suite, Facebook Pages, Ads Manager, Business Manager, Pixel/Conversions API, audiences, campaigns, and reporting.

• Plan, launch, monitor, test, and optimize Meta advertising campaigns.

• Perform audience research, retargeting, remarketing, campaign optimization, and performance analysis.

• Monitor advertising performance and continuously improve CTR, CPC, CPL, conversion rate, and overall campaign efficiency.

AI & Online Visibility

• Maintain and improve BIA Group’s visibility and accuracy across AI-powered search, AI assistants, knowledge platforms, and emerging AI discovery channels.

• Ensure company, brand, service, and business information is accurate, consistent, and properly structured across relevant online platforms.

• Explore and implement useful AI tools and automation to improve marketing, content, research, reporting, customer engagement, and business operations.

• Stay updated with developments in AI Search, Generative AI, AI SEO/GEO, and digital marketing technologies.

ERP, IT & Office Management Systems

• Maintain, monitor, troubleshoot, and improve BIA Group’s Dynamic ERP & Office Management Software.

• Manage system users, access permissions, data, backups, security, and basic database-related requirements.

• Identify software issues, coordinate fixes, and support required feature updates and system improvements.

• Provide technical support to internal users and ensure smooth operation of essential digital systems.

• Maintain proper backup, security, access control, and data protection procedures.

Analytics, Reporting & Performance Monitoring

• Prepare regular reports covering SEO, Google ranking, organic traffic, website performance, social media growth, Meta campaigns, leads, AI visibility, and ERP/system status.

• Analyze data and provide actionable recommendations for improving digital performance and business growth.

• Track KPIs and continuously evaluate the effectiveness of digital marketing and technology initiatives.

Candidate Profile

The ideal candidate should be a hands-on digital and technology professional who can independently manage multiple digital channels and solve technical and marketing-related challenges.

The candidate should have practical knowledge and experience in:

• SEO & Google Ranking

• Digital Marketing

• Social Media Management

• Meta / Facebook Marketing & Ads

• Google Analytics & Search Console

• Website Management & Optimization

• WordPress or similar CMS platforms

• Keyword Research & Competitor Analysis

• Content & Conversion Optimization

• Google Business Profile / Local SEO

• Meta Business Suite & Ads Manager

• AI Tools, AI Search & Generative AI

• Web Analytics & Performance Reporting

• Basic IT, Database & System Administration

• ERP / Office Management Software

• Website Security, Backup & Data Protection

What We Expect

• Strong analytical and problem-solving ability.

• Ability to work independently and take ownership of assigned responsibilities.

• Strong understanding of current SEO, digital marketing, social media, Meta advertising, and AI trends.

• Ability to combine marketing, technology, analytics, and business objectives into practical solutions.

• Strong communication, reporting, documentation, and teamwork skills.

• A proactive mindset with the ability to identify opportunities and implement improvements without constant supervision.

• Willingness to continuously learn and adapt to new digital and AI technologies.

Preferred

• Relevant professional certifications in SEO, Google, Meta, Digital Marketing, Analytics, or IT.

• Experience managing multiple company websites or brands.

• Experience with paid advertising and lead-generation campaigns.

• Experience with ERP, CRM, office management, or business management software.

• Experience with AI SEO / Generative Engine Optimization (GEO) will be an advantage.

• Proven portfolio or measurable results in SEO, digital marketing, social media, website growth, or paid campaigns will be highly valued.