Not Applicable
Job description:
Role Summary
The Manager — Marketing, Bangladesh is accountable for translating global and regional brand strategy into a winning, Bangladesh-specific marketing plan, working under the direction of the Marketing Lead — Sri Lanka & Bangladesh. The role carries direct responsibility for reigniting the Taaza and Lipton brands in Bangladesh, and for bringing the Value Creation Plan (VCP) agenda to life on the ground by launching new entry categories — Quench & Refresh and Café @ Home.
This is a hands-on, strategically minded role that must localise global and regional direction into activity that earns the best possible return on Bangladesh's marketing investment, balancing brand-building ambition with the commercial realities of the local market.
Job description:
The Manager — Marketing, Bangladesh is accountable for translating global and regional brand strategy into a winning, Bangladesh-specific marketing plan, working under the direction of the Marketing Lead — Sri Lanka & Bangladesh. The role carries direct responsibility for reigniting the Taaza and Lipton brands in Bangladesh, and for bringing the Value Creation Plan (VCP) agenda to life on the ground by launching new entry categories — Quench & Refresh and Café @ Home.
This is a hands-on, strategically minded role that must localise global and regional direction into activity that earns the best possible return on Bangladesh's marketing investment, balancing brand-building ambition with the commercial realities of the local market.
3. Brand Marketing Investment (BMI) Management — Bangladesh
4. Activation & Consumer Engagement
5. Trade & Shopper Marketing Alignment
6. Agency & Partner Management (Bangladesh)
7. Cross-Functional & Regional Coordination
Stakeholder Management & Key Interfaces
Internal
External
1. Brand Strategy & Localisation
2. New Category Launch — Quench & Refresh and Café @ Home
Other benefits are as per company policy.
Work at office
Full time
Dhaka
Applications for this job are handled on the company's own website.

LIPTON Teas and Infusions is the world's largest tea business with a remarkable portfolio of over 30 world-class brands, including iconic names like Lipton, PG Tips, TAZO, Pukka and T2. Based in the Netherlands and operating in more than 100 countries,...
এই চাকরির জন্য বিজ্ঞাপনদাতা ব্যক্তি/প্রতিষ্ঠান আপনার কাছ থেকে কোন অর্থ চাইলে কিংবা নিয়োগ প্রক্রিয়া চলাকালীন কোন প্রকার হয়রানিমূলক (শারীরিক/মানসিক) আচরণ করলে অতিসত্বর আমাদেরকে জানান অথবা জবটি রিপোর্ট করুন। চাকরি পাওয়ার জন্য কোন ব্যক্তি/প্রতিষ্ঠানকে অর্থ প্রদান করবেন না। চাকরিকালীন কোন প্রকার হয়রানির (শারীরিক/মানসিক) সম্ভাবনা থাকলে সেখানে জয়েন করবেন না। কোন প্রকার অর্থ লেনদেন বা নিয়োগদাতা কর্তৃক হয়রানির দায়িত্ব Chakrie বহন করবে না।
Tell us at once if the advertiser asks you for money, or behaves in any harassing (physical or mental) way during hiring — or report the job. Never pay anyone to get a job. Do not join anywhere you see a risk of harassment. Chakrie takes no responsibility for money changing hands, or for harassment by an employer.