Upwork Growth & Agency Success Specialist

Inovetix is hiring an experienced Upwork Growth & Agency Success Specialist to take ownership of our Upwork client acquisition and growth strategy.

This is not a basic bidding or copy-paste proposal role.

The candidate will be responsible for organizing and optimizing our Upwork agency presence, portfolios, job-selection strategy, proposals, client communication, meetings, opportunity tracking, and overall Upwork performance.

Our primary target markets are the United States, Canada, Australia, UK, and Europe, with a focus on AI, SaaS, mobile apps, web applications, automation, cloud/DevOps, UX/UI, Shopify, and custom software development.

The goal is:

Professional Profile → Right Opportunities → Strong Proposals → Client Conversations → Meetings → Contracts → Revenue

Upwork Profile & Agency Optimization

• Audit and improve the Inovetix Upwork agency presence
• Optimize profile headlines, descriptions, services, skills, keywords, and positioning
• Make the agency look professional, specialized, credible, and competitive
• Research successful Upwork agencies and recommend improvements
• Keep profile information, services, and portfolio materials updated
• Ensure all activity follows applicable Upwork policies and account-access requirements

Portfolio Management

• Review and organize Inovetix company and professional portfolio materials
• Select the strongest projects for Upwork
• Organize portfolios by AI, SaaS, mobile, web, UX/UI, Shopify, DevOps, automation, and custom software
• Write professional portfolio titles and descriptions
• Clearly explain the problem, solution, technology, and outcome of each project
• Coordinate with designers and developers for screenshots, case studies, or technical details
• Identify missing portfolio areas and recommend new portfolio assets

Job Research & Opportunity Selection

• Continuously research high-quality Upwork opportunities
• Identify projects that match Inovetix capabilities, experience, pricing, and delivery capacity
• Review client history, spending, reviews, budget, geography, hiring behavior, and requirements
• Avoid low-quality, unrealistic, irrelevant, or risky opportunities
• Prioritize jobs with strong commercial potential
• Maintain an organized opportunity pipeline instead of applying randomly

Proposal & Bidding Strategy

• Write personalized and professional proposals for qualified opportunities
• Avoid generic, template-heavy, or low-quality AI-generated proposals
• Understand the client's business problem before pitching a solution
• Write strong opening lines and clear calls to action
• Select relevant case studies and portfolio examples for each proposal
• Recommend appropriate bidding and pricing strategies
• Continuously improve proposal structure, messaging, positioning, and conversion

Client Communication & Meetings

• Respond quickly and professionally to prospective clients
• Handle initial client questions and qualification conversations
• Ask discovery questions about scope, budget, timeline, goals, users, and technical requirements
• Communicate confidently in professional English
• Move qualified prospects toward discovery meetings
• Book meetings with relevant Inovetix leadership or technical team members
• Prepare internal teams before important client meetings
• Maintain structured follow-up so qualified opportunities are not lost

Sales & Contract Conversion

• Work with leadership, business development, engineering, design, and product teams to help close opportunities
• Understand Inovetix services well enough to position the right solution
• Help move opportunities through:

Proposal → Reply → Qualification → Meeting → Technical Discussion → Commercial Discussion → Contract

• Support objection handling around pricing, timeline, scope, experience, and delivery
• Identify when technical leadership should join a discussion
• Support estimation, milestone, proposal, and contract discussions
• Help convert qualified Upwork prospects into paying clients
• Identify upsell and long-term client opportunities

Growth Strategy

• Analyze competitor profiles, portfolios, pricing, services, reviews, and positioning
• Identify high-demand Upwork categories relevant to Inovetix
• Recommend new specialized services and positioning opportunities
• Improve visibility, invitations, interviews, contract wins, and revenue
• Monitor response rate, interview rate, conversion rate, client quality, and contract value
• Continuously recommend improvements based on performance
• Maintain a daily tracker of jobs reviewed and proposals submitted
• Track replies, interviews, meetings, qualified opportunities, contracts, and revenue
• Maintain follow-up status and next actions
• Provide weekly reports covering:
• Jobs researched
• Jobs applied to
• Proposals submitted
• Client replies
• Interviews
• Meetings booked
• Qualified opportunities
• Contracts won
• Contract value
• Revenue generated
• Lost opportunities and reasons
• Proactively identify problems and recommend solutions without waiting for instructions