SEO & Digital Marketing Specialist - B2B Saas

We are looking for a hands-on SEO & Digital Marketing Specialist to create and implement the right SEO & Digital Marketing strategy to optimize our websites, drive qualified traffic, and convert traffic into trial signups and qualified leads. The ideal candidate will have strong experience in technical SEO, on-page SEO, performance marketing, analytics, and AI-driven digital marketing, preferably within a B2B SaaS environment. This role combines strategy, execution, analysis, and growth responsibility, with direct reporting to the CEO and close collaboration with product, content, sales, and global team members.

Job Nature:

• Employment Type: Full-Time
• Run technical SEO audits across our product sites and fix crawlability, indexation, site structure, and other technical SEO issues.
• Own on-page optimization, including titles, meta descriptions, headings, and internal linking, across all product sites.
• Monitor rankings, impressions, clicks, CTR, and organic traffic through Google Search Console and Ahrefs.
• Investigate and address the causes of ranking or traffic drops as they occur.
• Build and maintain keyword strategies with the Content Lead and use SEO insights to guide content planning.
• Maintain sitemap structure, internal linking, and overall website structure.
• Develop SEO and digital marketing initiatives to increase organic visibility, traffic, trial signups, and qualified leads.
• Use AI tools and AI-driven SEO practices for research, analysis, optimization, and marketing execution.
• Analyze performance and identify opportunities to improve traffic-to-trial and traffic-to-lead conversion.
• Work closely with the Sales Lead to support lead generation and the sales pipeline.
• Collaborate with Product and Content teams to align marketing efforts with business goals.
• Proactively identify and resolve SEO, traffic, and conversion issues.