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Minimum of 3 years of relevant experience in B2B digital marketing, lead generation, business development, or growth marketing.
Hands-on experience with LinkedIn prospecting, outreach, and personal branding.
Strong understanding of international B2B client acquisition.
Experience identifying and researching ICPs, target accounts, industries, and decision-makers.
Strong analytical and problem-solving abilities.
Good written and verbal communication skills in English.
Ability to work independently, experiment with different acquisition strategies, and optimize based on results.
Commercial mindset with a strong focus on generating qualified leads and business opportunities.
Job Title: Digital Marketing Expert (International B2B & Lead Generation)
Job Summary: We are looking for a results-driven Digital
Marketing Expert to lead our international B2B client acquisition and lead generation efforts. In this role, you will define target markets, run high-converting LinkedIn and multi-channel outreach campaigns, build content strategies, and optimize our pipeline to drive global business growth.
Key Responsibilities
International Strategy & Market Research
Research global markets to define Ideal Customer Profiles (ICPs), target industries, and key decision-makers.
Analyze competitors and market trends to identify new international expansion opportunities.
B2B Lead Generation & Pipeline Management
Build, qualify, and maintain a consistent pipeline of high-value international prospects.
Design, manage, and continuously test targeted lead-generation campaigns to lower acquisition costs and maximize ROI.
Track key performance metrics, including leads generated, meetings booked, pipeline value, and conversion rates.
LinkedIn Growth & Social Selling
Optimize company and key team profiles for high-impact personal branding and sales development.
Execute LinkedIn outreach, connection-building, and account-based prospecting.
Plan and publish authority-building content on LinkedIn to establish trust with international buyers.
Content & Asset Development
Work with Content and Design teams to create campaign assets across LinkedIn, Facebook, Instagram, and other relevant platforms.
Turn client results, portfolio items, testimonials, and reviews into high-converting case studies and marketing material.
Sales Collaboration & Process Optimization
Partner with the Sales team to refine lead hand-off, improve lead quality, and boost lead-to-client conversion rates.
Maintain complete documentation of prospects, experiments, and campaign metrics in our CRM.
Help build a scalable, predictable client acquisition system from first touchpoint to closed deal.
Requirements & Qualifications
Experience: 3+ years of hands-on experience in B2B digital marketing, performance marketing, or international lead generation.
Skill Set: Deep expertise in LinkedIn Sales Navigator, outreach automation, CRM management, web analytics, and content strategy.
Communication: Exceptional written and spoken English communication skills for engaging international stakeholders.
Mindset: Highly analytical, data-driven, and focused on measurable revenue outcomes.
Work at office
Full time
Dhaka, Dhaka (Banasree)
Applications for this job are handled on the company's own website.
FB International BD is a dynamic digital creative agency committed to transforming innovative ideas into compelling digital experiences. By seamlessly integrating design, technology and software. FB International BD crafts unique solutions that exceed cli
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