Summary
Deadline: 18 Aug 2026Job Description
We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize multi-platform digital marketing campaigns that drive brand awareness, customer acquisition, and online sales. Key Responsibilities Multi-Platform Paid Advertising
✔ Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, Google Search, Display, Shopping, Performance Max, and YouTube .
✔ Build, optimize, and manage Meta Ads using Business Manager, including campaign structure, audience targeting, creatives, and budget allocation.
✔ Conduct regular A/B testing to improve campaign performance and maximize return on investment (ROI). Strategy & Campaign Planning
✔ Develop digital marketing strategies aligned with business objectives, sales targets, and brand positioning.
✔ Plan and execute seasonal campaigns, promotional offers, product launches, and marketing initiatives.
✔ Coordinate with the creative and content teams to develop high-performing advertising creatives for fashion and lifestyle audiences. Performance Tracking & Reporting
✔ Monitor and analyze campaign performance using key metrics such as ROAS, CTR, CPC, CPA, CPM, and Conversion Rate .
✔ Prepare weekly and monthly performance reports using Google Analytics 4 (GA4), Meta Business Suite, Google Search Console , and other analytics tools. Audience Research & Targeting
✔ Research, build, and optimize Custom Audiences, Lookalike Audiences, and Remarketing Campaigns across Meta and Google platforms.
✔ Configure and maintain Meta Pixel, Google Tag Manager (GTM), and conversion tracking for accurate performance measurement. E-Commerce & Conversion Optimization
✔ Optimize the complete customer journey and sales funnel to improve conversion rates.
✔ Manage Google Shopping , Dynamic Product Ads (DPA), and other e-commerce advertising campaigns.
✔ Collaborate with the web development team to improve landing pages, product pages, and checkout experiences. Brand Growth & Budget Management
✔ Increase brand awareness, engagement, and customer acquisition through strategic paid marketing initiatives.
✔ Ensure consistent brand messaging across all digital advertising channels.
✔ Manage advertising budgets efficiently and continuously optimize campaigns to reduce CPA, maximize ROAS, and improve overall campaign performance.
✔ Perform any other digital marketing responsibilities assigned by management.
Requirements
Education
Bachelor/Honors, Bachelor of Science (BSc) Bachelor/Honors, Bachelor of Commerce (BCom), in Marketing Bachelor/Honors, Bachelor of Business Administration (BBA), in Marketing
Experience
✔ Experience: Minimum 5 years of relevant experience in Digital Marketing and Paid Advertising.
✔ Age: At most 35 years .
✔ Strong hands-on experience with Meta Ads Manager, Google Ads Manager, and YouTube Advertising .
✔ In-depth knowledge of Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager (GTM), and custom conversion tracking.
✔ Proven expertise in planning, executing, optimizing, and scaling paid digital marketing campaigns.
✔ Excellent analytical skills with the ability to interpret campaign data and convert complex reports into actionable business insights.
✔ Demonstrated experience in managing substantial advertising budgets while maximizing ROI and ROAS .
✔ Strong understanding of audience targeting, remarketing, A/B testing, and conversion optimization.
✔ Proficiency in Microsoft Excel, Google Sheets, and digital marketing reporting tools.
✔ Ability to work under pressure, manage multiple campaigns simultaneously, and meet deadlines.
✔ Strong communication, problem-solving, and teamwork skills with a results-oriented mindset.
Additional Requirements
Responsibilities & Context
We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize multi-platform digital marketing campaigns that drive brand awareness, customer acquisition, and online sales. Key Responsibilities Multi-Platform Paid Advertising
✔ Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, Google Search, Display, Shopping, Performance Max, and YouTube .
✔ Build, optimize, and manage Meta Ads using Business Manager, including campaign structure, audience targeting, creatives, and budget allocation.
✔ Conduct regular A/B testing to improve campaign performance and maximize return on investment (ROI). Strategy & Campaign Planning
✔ Develop digital marketing strategies aligned with business objectives, sales targets, and brand positioning.
✔ Plan and execute seasonal campaigns, promotional offers, product launches, and marketing initiatives.
✔ Coordinate with the creative and content teams to develop high-performing advertising creatives for fashion and lifestyle audiences. Performance Tracking & Reporting
✔ Monitor and analyze campaign performance using key metrics such as ROAS, CTR, CPC, CPA, CPM, and Conversion Rate .
✔ Prepare weekly and monthly performance reports using Google Analytics 4 (GA4), Meta Business Suite, Google Search Console , and other analytics tools. Audience Research & Targeting
✔ Research, build, and optimize Custom Audiences, Lookalike Audiences, and Remarketing Campaigns across Meta and Google platforms.
✔ Configure and maintain Meta Pixel, Google Tag Manager (GTM), and conversion tracking for accurate performance measurement. E-Commerce & Conversion Optimization
✔ Optimize the complete customer journey and sales funnel to improve conversion rates.
✔ Manage Google Shopping , Dynamic Product Ads (DPA), and other e-commerce advertising campaigns.
✔ Collaborate with the web development team to improve landing pages, product pages, and checkout experiences. Brand Growth & Budget Management
✔ Increase brand awareness, engagement, and customer acquisition through strategic paid marketing initiatives.
✔ Ensure consistent brand messaging across all digital advertising channels.
✔ Manage advertising budgets efficiently and continuously optimize campaigns to reduce CPA, maximize ROAS, and improve overall campaign performance.
✔ Perform any other digital marketing responsibilities assigned by management.
Skills & Expertise
Company Information
Easy Fashion Ltd
Address
Business
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