Executive - Digital-Marketing / E-Marketing

Dory Furniture is looking for a dynamic, creative and result-oriented Executive – Digital Marketing/E-Marketing to strengthen our digital marketing activities and online sales growth. The candidate will be responsible for planning and executing digital marketing campaigns, managing social media platforms, running Meta Ads, generating qualified leads, increasing website traffic and supporting the sales team to convert online inquiries into actual sales. The ideal candidate should have practical experience in Facebook/Instagram Marketing, Meta Ads Manager, Content Marketing, Lead Generation, Analytics and Digital Campaign Optimization.

Key Responsibilities

• Digital Marketing & Campaign Management
• Plan, execute and optimize digital marketing campaigns for Dory Furniture.
• Manage Facebook and Instagram marketing campaigns through Meta Ads Manager.
• Develop campaigns for brand awareness, engagement, lead generation, messages and sales.
• Monitor campaign performance and optimize budget, audience, placement and creatives.
• Conduct audience research and identify potential customer segments.
• Develop retargeting strategies for website visitors and engaged audiences.

Social Media Management

• Manage Dory Furniture's Facebook, Instagram and other social media platforms.
• Prepare monthly/weekly social media content calendars.
• Coordinate product photography, graphics, videos, Reels and promotional content.
• Develop and maintain web pages using HTML, CSS, JavaScript and PHP.
• Manage WordPress/CMS-based website content and basic website functionalities.
• Maintain consistent brand communication across digital platforms.

Lead Generation & Sales Support

• Generate qualified leads through digital marketing campaigns.
• Monitor incoming Messenger, WhatsApp and website inquiries.
• Coordinate with the Sales Team for timely lead follow-up.
• Track lead sources and conversion status.
• Identify reasons for lead drop-off and suggest improvement strategies.
• Support online sales campaigns for Home Furniture, Office Furniture, Beds, Doors, Tables, Chairs and Customized Furniture.

Website & SEO

• Update product information, images and promotional content on the website.
• Support basic SEO, keyword research and on-page optimization.
• Monitor website traffic and user engagement.
• Coordinate with the Web Development Team for required website updates.
• Support Google Business Profile and other online business listings.

Reporting & Analysis

• Prepare weekly and monthly digital marketing performance reports.
• Analyze Reach, CTR, CPC, CPM, Engagement, Leads, Cost per Lead, Messages and Conversion Rate.
• Monitor advertising expenditure and campaign ROI/ROAS where applicable.
• Identify high-performing and low-performing campaigns.
• Provide actionable recommendations for improving campaign performance.

Key Skills

Meta Ads Manager

Facebook & Instagram Marketing

Lead Generation

Social Media Marketing

Content Marketing

Digital Campaign Management

Audience Research & Targeting

Campaign Optimization

Basic SEO

Google Analytics / GA4

Google Business Profile

Canva / Photoshop

Basic Video Editing

Copywriting & Content Writing

HTML5, CSS3 & JavaScript

PHP & MySQL

WordPress/CMS

KPI / Performance Target

The selected candidate will be evaluated based on measurable digital marketing performance, including:

Monthly qualified lead generation.

Cost per Lead (CPL) optimization.

Messenger/WhatsApp inquiry generation.

Improvement in lead-to-sales conversion.

Website traffic growth.

Social media engagement and audience growth.

Campaign CTR and CPC improvement.

Effective utilization of advertising budget.

Timely campaign reporting and analysis.

Successful execution of promotional and product campaigns.

Note: KPI targets will be finalized based on campaign budget, product category and business objectives.