Director of Marketing, Sales and Business Development

Strategic leadership

• Develop and execute the company’s overall marketing and sales strategy.
• Lead and mentor the Marketing & Sales team to achieve ambitious growth targets.
• Establish annual, quarterly, and monthly revenue plans and KPIs.
• Drive business growth, market expansion, and organizational development initiatives.

Business development

• Generate new business opportunities across local and international markets.
• Build partnerships with corporate organizations, government agencies, NGOs, universities, and multinational companies.
• Expand corporate training, consulting, executive education, and professional qualification programs.
• Develop strategic relationships with key decision-makers and industry leaders.

Sales leadership

• Manage the complete sales pipeline from lead generation to customer conversion.
• Oversee admissions and enrollment growth for professional qualifications, including CIPS and APICS/ASCM programs.
• Improve lead conversion, customer retention, and overall sales performance.
• Monitor CRM systems, forecasting, and sales reporting.

Marketing & brand growth

• Lead digital marketing, branding, social media, and integrated campaign execution.
• Design high-impact marketing strategies that generate qualified leads and strengthen brand positioning.
• Collaborate with internal teams to launch effective promotional campaigns and new programs.

Team & performance management

• Recruit, develop, coach, and lead a high-performing sales and marketing team.
• Monitor departmental KPIs and ensure consistent achievement of revenue targets.
• Prepare strategic business performance reports for senior management.