We are looking for a creative, proactive, organized, and highly communicative Digital Marketing Executive who will be responsible for managing the company's digital marketing activities, particularly our Alibaba Verified Supplier platform and official social media channels.
The selected candidate will play an important role in promoting our products and samples to international buyers, responding to buyer inquiries, generating potential business leads, and maintaining the company's professional digital presence.
The role requires excellent English communication skills, strong follow-up capabilities, and the ability to communicate professionally with international buyers through Alibaba Portal, Email, WhatsApp, and other approved communication channels.
The candidate will also be responsible for managing and regularly updating the company's official LinkedIn, Facebook, Instagram, and YouTube platforms with relevant product, sample, company, and promotional content.
Alibaba & International Buyer Management
- Manage and maintain the company's Alibaba Verified Supplier account.
- Upload and regularly update product information, including product details, material information, specifications, images, samples, and other relevant information.
- Monitor Alibaba regularly for new buyer inquiries, messages, and business opportunities.
- Respond to buyer inquiries promptly, professionally, and accurately.
- Communicate with international buyers through Alibaba Portal, Email, WhatsApp, and other approved communication channels.
- Understand buyer requirements and coordinate with the relevant internal departments to obtain the required information.
- Follow up with potential buyers regularly and ensure that genuine business inquiries are not missed or left unattended.
- Maintain proper records of buyer inquiries, communications, follow-ups, and potential business leads.
- Support the preparation of product information, presentations, quotations, and other materials required for buyer communication.
Social Media Management
- Manage the company's official LinkedIn, Facebook, Instagram, and YouTube accounts.
- Publish regular/daily content related to company products, samples, new developments, manufacturing capabilities, production activities, achievements, and other relevant business activities.
- Develop and publish engaging posts, images, videos, reels, product showcases, and promotional content.
- Prepare and maintain a proper Social Media Content Calendar.
- Monitor comments, messages, reactions, inquiries, and engagement across all official social media platforms.
- Respond to relevant inquiries professionally and forward potential business leads to the appropriate department.
- Maintain consistency in the company's brand image, communication style, and digital presence.
Content Development & Coordination
- Coordinate with Marketing, Merchandising, Production, Sample, Design, IT, and other relevant departments to collect product information, specifications, photographs, videos, and samples.
- Regularly collect suitable photographs and videos of products, samples, production activities, facilities, and company events for digital marketing purposes.
- Create or coordinate the creation of graphics, promotional materials, product descriptions, captions, videos, and other digital content.
- Maintain an organized digital library of approved product photographs, videos, specifications, and marketing materials.
Digital Marketing & Lead Generation
- Develop and execute digital marketing activities to increase brand awareness, product visibility, buyer engagement, and international business leads.
- Support lead generation activities through Alibaba and social media platforms.
- Monitor digital marketing trends, competitor activities, and relevant industry developments.
- Identify opportunities to improve the company's online visibility and international buyer engagement.
- Support paid digital marketing activities, including Facebook/Instagram advertising and other relevant online campaigns, when required.
Reporting & Performance Monitoring
- Prepare daily/weekly/monthly activity reports on digital marketing activities.
- Track and report:
- Alibaba buyer inquiries
- Buyer responses and follow-ups
- New business leads
- Product uploads/updates
- Email and WhatsApp communications
- Social media posts
- Social media engagement
- Digital marketing campaigns
- Other relevant activities
- Monitor the performance of digital platforms and provide recommendations for improvement.
Confidentiality & Professional Standards
- Ensure that no confidential company information, customer information, internal documents, production information, or restricted photographs/videos are published or shared externally without proper approval.
- Verify sensitive product or commercial information with the concerned department before communicating with buyers.
- Ensure all external communication represents the company in a professional and positive manner.
- Follow all company policies and management instructions regarding digital content and external communication.
