Digital Marketing Executive

Job Context:

Smart Distribution (Pvt.) Ltd. is looking for motivated, creative, and result-oriented Digital Marketing Executives to support our online sales and digital marketing activities.

The selected candidates will be responsible for developing and implementing digital marketing strategies, managing social media campaigns, generating and following up on leads, creating engaging digital content, supporting online sales, and strengthening the company's digital presence through SEO and other online marketing channels.

Job Responsibilities:

• Develop and execute effective digital marketing strategies aligned with business objectives.
• Plan, create, and manage digital marketing campaigns across Facebook, Instagram, LinkedIn, YouTube, Google, WhatsApp, Email, and other relevant digital platforms.
• Create, manage, monitor, and optimize Facebook/Meta Ads and paid social media campaigns, including audience targeting and performance analysis.
• Create engaging digital content for social media, websites, advertisements, promotional campaigns, and other digital channels.
• Manage regular social media posting, boosting, audience engagement, comments, messages, and customer responses.
• Generate, manage, and follow up on online leads to support sales growth.
• Coordinate with the sales team to convert digital leads into potential customers.
• Conduct basic keyword research and Google Trends analysis for content and SEO activities.
• Optimize website and social media content using basic SEO practices.
• Monitor digital marketing performance and prepare regular reports with recommendations.
• Update and maintain website content when required.
• Develop creative ideas for digital campaigns, promotions, product marketing, and content marketing.
• Create social media creatives, promotional banners, advertisements, product posts, and other digital marketing materials.
• Perform basic graphic design using Canva, Photoshop, or similar tools.
• Perform basic video editing for social media and promotional content.
• Stay updated with current digital marketing trends, social media tools, content trends, and online advertising practices.
• Perform any other digital marketing-related tasks assigned by management.