Digital Marketing Executive

Job Context

Globalwings Study Abroad is looking for a creative, organized, and proactive Digital Marketing Executive who will be responsible for managing digital marketing activities, content coordination, and online audience engagement. The ideal candidate should have strong communication and coordination skills, along with the ability to plan marketing campaigns, manage social media platforms, and work closely with counselors, designers, and the marketing team to promote study abroad services effectively. The role also requires monitoring digital performance, maintaining brand consistency, and supporting overall online marketing growth of the company.

Key Responsibilities

• Plan and execute digital marketing campaigns across social media, email, website, and online advertising platforms.
• Manage and update company social media accounts with engaging content and regular posting schedules.
• Coordinate content creation including graphics, videos, blogs, and promotional materials.
• Monitor and respond to customer inquiries and engagement on digital platforms.
• Support SEO and SEM activities to improve website visibility and traffic.
• Maintain and update website content to ensure accuracy and brand consistency.
• Track, analyze, and prepare reports on digital marketing performance and campaign effectiveness.
• Assist in email marketing campaigns, newsletters, and database management.
• Coordinate with internal teams, designers, and external agencies for marketing activities.
• Stay updated with digital marketing trends, tools, and best practices.