Digital Marketing Executive

Job Overview:  We are actively seeking a motivated and innovative Social Media Manager to join our dynamic team at Ayash Overseas.

Responsibilities:

• Content Creation & Curation: Develop and curate engaging content for various social media platforms (Instagram, Facebook, TikTok, etc.), including text, images, and videos that resonate with our target audience and align with the brand`s travel services and offerings.

• Call Campaign: Launch and manage a targeted boost campaign to generate a minimum of 30 inbound calls per day, tailored to our industry.

• Social Media Strategy: Formulate and implement effective social media strategies to enhance brand awareness, customer engagement, and lead generation.

• Campaign Management: Plan and execute social media campaigns (both organic and paid) to promote special offers, new travel packages, seasonal promotions, and unique destinations. Monitor campaign performance and adjust strategies to optimize results.

• Brand Consistency: Ensure that all social media content is consistent with the travel agency’s brand voice, tone, and values. Maintain a uniform appearance and message across all channels.

• Analytics & Reporting: Monitor social media performance utilizing analytics tools and report on metrics such as reach, engagement, clicks, and conversion rates. Employ insights to enhance future content and campaigns.

• Stay Current with Industry Trends: Follow the latest developments in the travel industry, social media algorithms, and digital marketing practices to ensure the company’s online presence remains competitive and contemporary.