Deputy Manager, Digital Marketing & Consumer Engagement (Aarong Dairy)

Workplace Type

Full-time

Job ID: IJOB202660561

• Ensure all digital and media activities, strategic execution, effective coordination, and clear accountability
• Develop, negotiate, and finalize monthly media buying plans to maximize budget efficiency and measurable campaign impact.
• Lead content planning and timely publishing across all digital platforms, ensuring consistency with brand objectives and communication strategies.
• Collaborate with Brand Managers on content creation, boosting strategies, and integrated campaign execution.
• Direct campaigns with external agencies and partners, ensuring alignment with brand goals, timelines, budgets, and expected outcomes.
• Develop and maintain comprehensive content calendars for digital campaigns and brand communications.
• Monitor and analyze monthly competitor activities, digital strategies, and market positioning to identify opportunities and strengthen brand competitiveness.
• Oversee customer complaints, comments, and queries received through social media, ensuring timely follow-up and resolution.
• Contribute to annual marketing budgets and forecasts through data-driven insights on digital and media investments.
• Analyze media buying and campaign performance reports to optimize monthly budget allocation and maximize campaign effectiveness.
• Manage press releases, printing requirements, and monthly magazine insertions to strengthen brand visibility and presence.
• Oversee website content and image updates, ensuring accuracy and consistency with brand guidelines.
• Coordinate with internal designers to develop magazine and press advertisements, engaging social media content, and dynamic digital posts.
• Leverage AI-powered tools for creative design, media planning, content ideation, audience targeting, competitor analysis, reporting, and campaign optimization.
• Prepare customized reports, presentations, and assignments as directed by the supervisor
• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment