Chief Marketing Officer

Company Description Ananta Group, founded in 1992, is one of the leading apparel solution providers in Bangladesh. The group has grown significantly, Ananta offers a stable and growth-oriented environment for experienced professionals. The company is recognized for its strong operational capabilities and commitment to quality, making it an attractive workplace for leaders in apparel and related sectors.

Role Description The Chief Marketing Officer (CMO) - Ananta Active, is a full-time, on-site role based in Chattogram, responsible for leading Ananta Active & Intimates overall marketing strategy and brand positioning. The CMO will oversee the development and execution of integrated marketing plans that support business growth, customer engagement, and global brand visibility in the apparel sector. Daily responsibilities include directing market research, managing the marketing budget, supervising digital and traditional campaigns, and collaborating closely with sales, production, and leadership teams to align marketing initiatives with organizational goals. The role involves guiding a marketing team, setting performance targets, monitoring key metrics, and recommending data-driven improvements to enhance brand equity and competitive advantage. The CMO will also represent the marketing function in executive meetings and support strategic decisions related to new markets, product lines, and partnerships.