AI & Marketing Intelligence Specialist

We are looking for a highly analytical and technology-driven AI & Marketing Intelligence Specialist to help transform our sales, marketing, and customer data into actionable business intelligence.

The ideal candidate will combine Artificial Intelligence, Machine Learning, Data Analytics, Marketing Intelligence, and Automation to improve customer acquisition, sales performance, campaign effectiveness, lead conversion, and revenue optimization.

You will work closely with our Sales, Marketing, Technology, and Management teams to build AI-powered solutions, automated reporting systems, predictive models, and interactive dashboards that support data-driven decision-making.

Key Responsibilities

Sales & Marketing Intelligence:

• Analyze customer acquisition funnels, conversion rates, sales performance, and customer behavior.
• Identify market trends, growth opportunities, and revenue optimization opportunities.
• Analyze campaign and customer data to understand the factors influencing lead generation and conversion.
• Develop actionable insights and recommendations for management and sales teams.

AI-Powered Business Analysis:

• Deploy AI and machine-learning models to analyze structured and unstructured business data.
• Develop customer segmentation models based on behavior, demographics, engagement, and purchasing patterns.
• Build predictive models for customer churn, customer lifetime value (LTV), lead conversion, and sales potential.
• Perform sentiment analysis on customer reviews, messages, surveys, and marketing feedback.
• Explore and implement Generative AI solutions to improve business intelligence and marketing operations.

Marketing & Sales Automation:

• Design and implement AI-powered automation for repetitive sales and marketing processes.
• Use AI APIs and automation platforms to extract insights from customer communications and unstructured data.
• Automate recurring data collection, analysis, reporting, and notification processes.
• Identify opportunities where AI can reduce manual work and improve operational efficiency.

Automated Performance Reporting:

• Build automated data pipelines for sales and marketing reporting.
• Develop real-time or scheduled reports covering:
• Sales targets and achievements
• Lead generation
• Lead conversion
• Digital marketing performance
• Advertising expenditure
• Customer acquisition cost (CAC)
• Return on advertising spend (ROAS)
• Overall marketing ROI
• •Ensure reports are accurate, timely, and accessible to management.

Lead Scoring & Sales Forecasting:

• Develop AI/ML-based lead scoring models to identify high-value prospects.
• Analyze historical sales data to predict lead conversion probability.
• Help the sales team prioritize leads based on predicted business value.
• Develop sales forecasts using statistical and machine-learning techniques.
• Continuously evaluate and improve predictive model performance.

Campaign Analysis & Experimentation:

• Work with Sales and Marketing teams to design and analyze A/B tests.
• Measure the effectiveness of advertising campaigns, landing pages, offers, and customer communication strategies.
• Identify the factors contributing to successful campaigns.
• Provide data-backed recommendations for improving conversion and ROI.

Cross-Department Collaboration:

• Collaborate with Sales, Marketing, Technology, and Management teams.
• Translate business problems into data, AI, and automation solutions.
• Present analytical findings and recommendations to non-technical stakeholders.
• Support management with data-driven strategic insights.