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Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Zeta Global is a leading AI-powered marketing technology company that enables enterprise brands to acquire, grow, and retain customers through intelligent, data-driven engagement. At the center of its innovation is the Zeta Marketing Platform (ZMP), which unifies customer data, identity, and advanced analytics to transform billions of data signals into actionable marketing intelligence and measurable business outcomes.
Publicly traded on the New York Stock Exchange (NYSE: ZETA), Zeta is redefining modern marketing with Athena by Zeta™, a superintelligent, conversational agent embedded in ZMP that personalizes the marketer’s workspace, surfaces platform generated insights through natural dialogue and recommends next-best actions to help brands accelerate and optimize their marketing outcomes.
Senior Analyst, Analytics and Insights (Programmatic)
The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams. For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients. For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns.
Other benefits are as per company policy.
Work at office
Full time
Bangalore, India
Applications for this job are handled on the company's own website.
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