Performance Marketing Specialist

At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.

This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.

What You’ll Own

Paid Media & Campaign Execution

• Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Execute campaigns focused on lead generation, sales, and customer acquisition
• Develop and test audiences, targeting, messaging, offers, and creatives
• Manage campaign budgets, bidding strategies, and spend allocation
• Collaborate with creative and content teams on performance-driven assets

Optimization & Scaling

• Monitor campaign performance and optimize daily
• Run structured A/B tests across creatives, audiences, copy, and landing pages
• Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS
• Identify winning campaigns and scale them efficiently
• Stay current with advertising platform changes and best practices

Tracking, Analytics & Reporting

• Manage and validate conversion tracking using Google Analytics and Google Tag Manager
• Analyze campaign and funnel performance across channels
• Build clear performance reports with actionable insights
• Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance

Cross-Functional Collaboration

• Align paid campaigns with marketing, sales, and revenue goals
• Work with content and design teams to improve campaign creative
• Provide data-backed recommendations on messaging and offers
• Support integrated paid, organic, and funnel strategies