Product Strategy & Costing End-to-End Execution: Directed the entire product lifecycle from initial design concept through to final production delivery. Financial Management: Formulated comprehensive product costings to consistently hit target retail price points and corporate profit margins.
Market-Centric Innovation: Spearheaded strategic market research on domestic fashion trends, consumer preferences, and competitor landscapes to drive seasonal collections and successful new product launches.
Sourcing, Sampling & Operations Supply Chain Sourcing: Managed the procurement of fabrics, trims, and manufacturing accessories by cultivating robust networks with both local and international vendors.
Quality Assurance & Approvals: Supervised the sample development phase, verifying technical construction, fit accuracy, material quality, and color standards. Cross-Functional Syncing: Interfaced closely with design, quality assurance, and factory production units to streamline timelines and resolve manufacturing or costing bottlenecks.
Local Market Alignment: Leveraged dedicated expertise in the Bangladesh domestic retail sector to navigate local operational nuances (shifting away from purely export-driven merchandising methodologies).