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Social Marketing Company (SMC)
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Not Applicable
BEHAVIORAL
Champion and embed the SBU transformation agenda; guide teams through structural change with clarity, confidence, and sustained momentum. Manage organizational ambiguity and build commitment at all levels.
Lead development of the team members. Define individual development plans, own the leadership succession pipeline, and build a high-performance culture of accountability across the function.
Demonstrate a continuous learning mindset; stay current with business trends, emerging marketing channels (including AI and digital), and best-in-class commercial practices. Actively seek feedback and apply it to leadership effectiveness.
Inspire and align large, diverse teams to a shared commercial purpose. Communicate with clarity and conviction to internal stakeholders, trade partners, and the Board; maintain high team motivation and organizational energy.
Maintain a rigorous results orientation with non-delegable accountability for yearly topline and bottom-line targets. Set high standards, hold teams to commitments, and make timely decisions under complexity and pressure.
Car expense reimbursement allowance, Contributory Provident Fund, Gratuity, WPPF, Annual Performance Incentive, Two Festival Allowances, Boishakhi Allowance, Health Care Facility, Leave Encashment and Group Life Insurance.
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External Candidate Internal Candidate
Last Date of Application : September 10, 2026
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SMC EL HR reserves the right to reject any or all application(s), without assigning any reason. Any kind of solicitation on behalf of the candidate will lead to rejection.
FUNCTIONAL
End-to-end brand equity, portfolio architecture, and product lifecycle management across multiple FMCG categories; extend existing lifecycles and launch new products via stage-gate governance.
Formulate and execute integrated marketing strategies including ATL, digital, and trade marketing; develop communication plans aligned to SBU objectives and deploy via agency networks.
Commission, interpret, and apply consumer research, retail audits, and competitor intelligence to brand strategy and innovation decisions; govern the research agenda across all SBUs.
Translate sales, distribution, A&P, and category data into actionable insights; set and track KPIs including revenue, GM%, A&P ROI, numeric distribution, and outlet universe growth.
Own consolidated revenue and contribution margin targets; govern A&P budget allocation, utilization, and ROI across multiple SBUs; arbitrate cross-SBU resource trade-offs.
Foster a culture of cross-functional and cross-SBU collaboration. Build effective working relationships with all other functions and external partners, stakeholders to deliver shared business outcomes.
Lead innovation pipeline planning; review and sign off NPD stage-gate decisions across all SBUs; manage incubation of sub-scale or new categories.
Apply AI-driven tools and digital marketing platforms (CRM, programmatic, social, search, e-commerce) to enhance brand reach, consumer engagement, and campaign effectiveness. Able to evaluate and govern AI-enabled marketing investments, interpret digital analytics, and guide MSD capability building in modern digital channels.
Other benefits are as per company policy.
Work at office
Full time
Dhaka
Applications for this job are handled on the company's own website.
Formed in 1974, Social Marketing Company (SMC) started its journey as the Family Planning Social Marketing Project (FPSMP) funded by USAID with a view to address the rapid population growth in Bangladesh by engaging the private sector health service providers. In 1990, after achieving significant success, the project…
এই চাকরির জন্য বিজ্ঞাপনদাতা ব্যক্তি/প্রতিষ্ঠান আপনার কাছ থেকে কোন অর্থ চাইলে কিংবা নিয়োগ প্রক্রিয়া চলাকালীন কোন প্রকার হয়রানিমূলক (শারীরিক/মানসিক) আচরণ করলে অতিসত্বর আমাদেরকে জানান অথবা জবটি রিপোর্ট করুন। চাকরি পাওয়ার জন্য কোন ব্যক্তি/প্রতিষ্ঠানকে অর্থ প্রদান করবেন না। চাকরিকালীন কোন প্রকার হয়রানির (শারীরিক/মানসিক) সম্ভাবনা থাকলে সেখানে জয়েন করবেন না। কোন প্রকার অর্থ লেনদেন বা নিয়োগদাতা কর্তৃক হয়রানির দায়িত্ব Chakrie বহন করবে না।
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