LinkedIn & Your Professional Online Presence
Being findable, credible and useful to the people who hire
What you'll learn
- Build a profile that recruiters can find and that reads credibly
- Write a headline, summary and experience section that work
- Grow a network deliberately rather than randomly
- Use the platform to find work without appearing desperate
- Manage your wider digital footprint professionally
About this course
A professional online presence does three things a CV cannot: it is **findable** by people who are not looking at your application, it is **continuously visible** rather than read once, and it **accumulates evidence** over time — recommendations, work, contributions, relationships. For most professionals that presence is primarily LinkedIn, supplemented by a portfolio where the work is visual or technical. It is not universally important: some sectors and many public service careers barely use it. But where it matters, an absent or neglected profile is a disadvantage that costs nothing to fix. This course covers building a profile that works, growing a network deliberately, using the platform to find work without appearing desperate, and managing the wider digital footprint that employers will find whether you curate it or not.
Course content
Who this course is for
- Graduates building a first professional presence
- Professionals whose profile is out of date
- Anyone job searching or freelancing
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