Vice President - Impact Partners

Own and grow a portfolio of strategic customers

Take commercial ownership of a defined portfolio of Zeta’s most important UK customers, with a clear quota and responsibility for generating incremental revenue.

Develop a multi-year growth strategy for each account, identifying the opportunities capable of materially expanding Zeta’s relationship.

Build and maintain a robust pipeline of expansion opportunities and take accountability for converting that pipeline into closed revenue.

Create opportunities — don’t wait for them

Proactively identify whitespace across customers rather than relying on inbound demand or renewal cycles.

Understand customers’ business strategies, technology environments, marketing priorities, data challenges and transformation agendas and translate those into opportunities for Zeta.

Create compelling reasons for customers to invest rather than simply responding to existing requirements or RFPs.

Sell at C-suite level

Develop trusted relationships with senior executives including CMOs, CIOs, CDOs, Chief Customer Officers and other business leaders.

Build executive sponsorship for Zeta and establish relationships beyond our traditional day-to-day customer contacts.

Lead strategic conversations focused on business outcomes, growth and transformation rather than product functionality alone.

Sell the breadth of Zeta

Identify opportunities to expand customers across Zeta’s wider portfolio, bringing together capabilities spanning customer data, identity, intelligence, activation, marketing technology, loyalty, media and services.

Develop opportunities that solve significant customer problems and position Zeta as a strategic growth partner.

Build larger, multi-product and multi-year transformation opportunities rather than incremental point-solution sales.

Lead complex enterprise sales cycles

Own opportunities from initial idea through qualification, business case, solution development, commercial negotiation and close.

Build strong opportunity strategies, stakeholder maps and mutual action plans.

Navigate complex procurement, technology, security, legal and commercial processes within large enterprises.

Create urgency and maintain executive alignment throughout long and complex sales cycles.

Orchestrate Zeta around the customer

Bring together Solutions Consulting, Product, Services, Data, Marketing, Customer Success and executive leadership to create differentiated customer propositions.

Act as the commercial quarterback for strategic growth opportunities.

Ensure internal teams are aligned around the customer’s priorities, the opportunity strategy and the path to close.

Operate with commercial discipline

Maintain accurate pipeline, forecasting and opportunity management.

Apply rigorous qualification and go/no-go discipline to opportunities.

Prioritise the accounts and opportunities where Zeta has the strongest potential to create meaningful customer impact and significant revenue growth.

Work closely with the GVP, Customer Growth to build a repeatable and scalable existing-customer growth engine for the UK.

What Success Looks Like

Success in this role means:

• Consistently delivering against a significant expansion revenue target.
• Creating new pipeline proactively within existing strategic customers.
• Building a portfolio of meaningful enterprise opportunities, including £500k–£1m+ expansion and transformation deals.
• Increasing the breadth and depth of Zeta’s relationships within priority customers.
• Developing strong C-suite relationships and executive sponsorship.
• Expanding customers into additional Zeta capabilities and solutions.
• Creating multi-year strategic partnerships rather than transactional vendor relationships.
• Producing accurate forecasts and maintaining strong commercial discipline.