Sr. Manager, Organic & AI Acquisition

• 7+ years in organic growth, SEO, content strategy, content operations, or related digital growth disciplines, with experience owning business outcomes rather than a set of deliverables
• Organic search: Demonstrated results in organic search, ideally including local, multi-location, or multi-market search
• AI visibility: Hands-on familiarity with generative engine optimization, AI search visibility, or the entity, citation, content, and authority signals that underpin it. Early-stage experience is expected in an evolving discipline; genuine curiosity and experimentation are essential
• Content strategy & operations: Experience translating business objectives into content strategy and managing the systems, workflows, governance, and contributors required to execute it
• Digital content systems: Experience working with CMS platforms, structured content, taxonomy, information architecture, and web publishing workflows, including partnership with technical teams
• Leadership: Experience managing or directing people and specialist partners, setting clear expectations and priorities, and creating the conditions for others to execute effectively
• Measurement: Comfort working with imperfect attribution, establishing defensible measurement approaches, identifying data limitations, and translating evidence into decisions and testable hypotheses
• Cross-functional leadership: Ability to lead work across teams where outcomes depend on stakeholders, systems, or expertise outside your direct authority
• Judgment: Sound decision-making in a regulated environment, particularly around patient privacy, clinical accuracy, reputation, and public participation

Helpful but not required:

• Behavioral health, addiction treatment, or healthcare marketing experience
• Multi-state or multi-location organic and local search experience
• Working knowledge of structured data and schema markup
• Experience directing public relations, creative, SEO, or other specialized agency/freelance partners
• Experience with brand governance or design systems
• Experience with content migrations, CMS implementations, or major website redesigns

What This Role is Not:

We would rather be clear now than waste your time.

• Not a paid media role. Paid search and paid media sit with our performance marketing function.
• Not a conversion rate optimization role. Website conversion sits with performance marketing, though you will drive website changes related to organic & AI visibility.
• Not a pure individual contributor role. You will remain close to the work, particularly where strategic judgment, editorial quality, systems thinking, or emerging capabilities require hands-on involvement, but success depends on building and directing the people, partners, systems, and workflows that allow the function to scale.