Eleanor Health

7+ years in organic growth, SEO, content strategy, content operations, or related digital growth disciplines, with experience owning business outcomes rather than a set of deliverablesOrganic search: Demonstrated results in organic search, ideally including local, multi-location, or multi-market searchAI visibility: Hands-on familiarity with generative engine optimization, AI search visibility, or the entity, citation, content, and authority signals that underpin it. Early-stage experience is expected in an evolving discipline; genuine curiosity and experimentation are essentialContent strategy & operations: Experience translating business objectives into content strategy and managing the systems, workflows, governance, and contributors required to execute itDigital content systems: Experience working with CMS platforms, structured content, taxonomy, information architecture, and web publishing workflows, including partnership with technical teamsLeadership: Experience managing or directing people and specialist partners, setting clear expectations and priorities, and creating the conditions for others to execute effectivelyMeasurement: Comfort working with imperfect attribution, establishing defensible measurement approaches, identifying data limitations, and translating evidence into decisions and testable hypothesesCross-functional leadership: Ability to lead work across teams where outcomes depend on stakeholders, systems, or expertise outside your direct authorityJudgment: Sound decision-making in a regulated environment, particularly around patient privacy, clinical accuracy, reputation, and public participationHelpful but not required:Behavioral health, addiction treatment, or healthcare marketing experienceMulti-state or multi-location organic and local search experienceWorking knowledge of structured data and schema markupExperience directing public relations, creative, SEO, or other specialized agency/freelance partnersExperience with brand governance or design systemsExperience with content migrations, CMS implementations, or major website redesignsWhat This Role is Not:We would rather be clear now than waste your time.Not a paid media role. Paid search and paid media sit with our performance marketing function.Not a conversion rate optimization role. Website conversion sits with performance marketing, though you will drive website changes related to organic & AI visibility.Not a pure individual contributor role. You will remain close to the work, particularly where strategic judgment, editorial quality, systems thinking, or emerging capabilities require hands-on involvement, but success depends on building and directing the people, partners, systems, and workflows that allow the function to scale.

Deadline:27 Nov 2026

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