SEO & AEO Specialist

The SEO Specialist role offers an exciting opportunity to drive meaningful impact by shaping and optimizing the online presence of your assigned scope. In this dynamic position, you’ll work closely with business teams and technology partners to deeply understand their organic search goals and craft tailored strategies to measure, improve, and execute on key growth areas. Through your efforts, you’ll elevate our brand portfolio’s visibility within search engines, leveraging techniques like enhanced copywriting, precise tagging, and innovative optimization practices to achieve measurable results.

As a valued member of the collaborative SEO Guild, you’ll actively share insights and work alongside a network of talented SEO Specialists and technology professionals, fostering innovation and continuous improvement. Your responsibilities will include crafting high-performing SEO copy, designing effective tags that boost visibility while enhancing accessibility, and contributing to the development and use of cutting-edge in-house SEO tools. These tools, powered by generative AI, will enable you to excel in tasks such as keyword research, optimized content creation, and delivering timely reports on SEO performance trends. Together, these efforts will ensure a lasting positive impact on the digital strategy and success of your assigned scope.

• Bachelor’s degree in Computer Science, Marketing, or related field; or equivalent education and work experience
• At least (3) three years of experience in SEO/SEM, digital product, and web design
• Previous experience working with an enterprise web analytics platform (e.g. Adobe Analytics, Google Analytics) and Google business
• Hands-on experience with AEO or generative engine optimization (GEO), including testing how brands and content appear in AI-generated answers.
• Previous experience working with web technologies and HTML-based code frameworks
• Resident in a time zone whose standard workday has a 6-hour overlap with the 9-5 work hours of the Pacific timezone; South

America and North America

• Previous experience with digital or web analytics for a hospitality or travel company
• Previous experience working in a resort industry setting
• Develop and execute an AEO strategy alongside our SEO program, identifying the questions and topics that matter most to our guests and businesses.
• Partner with content and engineering teams to improve content clarity, factual accuracy, structure, and technical accessibility across search and AI answer platforms.
• Establish a repeatable approach to testing and reporting on AI visibility, including brand mentions, citations, competitive presence, and referral traffic and conversions where measurable. Use findings to prioritize improvements.
• Master's Degree in Business, Engineering, Computer Science, MIS, Mathematics, or Statistics
• Strong understanding of search algorithms and how various content and linking strategies affect results
• Working knowledge of how to manage multiple business entities with Google’s business platforms
• Ability to partner with the assigned business team, IT, and digital design to identify specific landing page strategies to maximize search exposure
• Strong interpersonal skills to effectively communicate with all stakeholders and partners
• Ability to multitask on different tasks; copywriting, projects, research, and reporting