Senior Media Buyer

• Degree or higher (preferably in business/marketing or a related field) with 2 years of experience running marketing campaigns for e-commerce stores to generate revenue.
• Strong proven knowledge of media-buying platforms and its compliance/guidelines such as Facebook, Bing, and Google Ads.
• At least 2 years and 1 year of hands-on experience managing Facebook Ads and Google Ads respectively.
• Analytical mindset and a self-starter with the ability to develop solutions and next steps for campaign testing.
• Positive and can-do attitude when handling new marketing campaigns that require rigorous testing.
• Sense of ownership in one’s performance and its impact on company’s success which includes responsibly managing a 4-figure media buying daily budget and achieving the target ROAS.
• Conversant in English and possess a creative mindset which will be useful for creating and writing advertising assets in the form of copy, video, and images that suit the target audience.
• Comfortable using AI tools to speed up research, explore customer angles, develop testing ideas, and analyse campaign results, while checking outputs against actual performance data and advertising guidelines.

You’re a hands-on media buyer who enjoys the challenge of growing sales profitably. You’ve managed e-commerce campaigns on Meta, know how to make decisions when performance changes, and are comfortable being accountable for a four-figure daily budget. You can explain what the numbers are telling you, what you’ll test next, and when it makes sense to scale or pull back.

You bring more than platform expertise. You’re curious about customers, offers, and the reasons people buy. You can spot promising angles, brief copywriters and designers clearly, and use campaign results to make creative feedback more specific. When an ad performs poorly, you look across the full customer journey before deciding what needs to change.

You take ownership of your projects, communicate your thinking concisely, and stay attentive to live campaign performance, including weekend checks when needed.

Originally posted on Himalayas

• Excellent understanding of Facebook Platforms
• Skills and experience with programs such as Canva and Photoshop are advantageous.
• Good understanding of media analytics tools such as Google Analytics UA & GA4.
• Familiarity with other tracking platforms such as Voluum, Hyros, Redtrack is a bonus.
• A computer with suitable performance.
• At least two monitor screens, including the laptop screen.
• A noise-cancelling headset with microphone and a webcam.
• A designated workstation in a quiet, conducive environment.
• Reliable power and internet connectivity.