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Blackboard StrategiesVerified
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At least 3 years
Candidate Requirements Strong hands-on understanding of Meta Ads Manager, with working knowledge of Google Ads, YouTube advertising and Google Analytics / GA4. Strong understanding of digital funnels, audience segmentation, retargeting and campaign optimisation
Strong numerical and analytical capability, with the ability to interpret digital data and convert it into actionable recommendations
Good knowledge of performance marketing and lead-generation campaigns
Understanding of social media content strategy and platform-specific communication
Strong Excel / Google Sheets, reporting and professional presentation-development skills
Good written and verbal communication skills in English and Bangla
Attention to detail, especially regarding campaign setup, budgets, targeting and reporting
Ability to manage several brands and campaigns simultaneously and coordinate effectively with Account Management, Creative, Strategy and Production teams
Curiosity about consumer behaviour, technology, platforms and emerging digital trends
Additional Advantage Candidates with experience in paid lead-generation and conversion campaigns, advanced Meta audience strategy, Google Search and Display, GA4, tracking and attribution, SEO/SEM fundamentals, KOL/influencer campaign management, CRM/email/SMS marketing, dashboard/reporting tools and integrated digital campaign planning will have an advantage
Educational Qualification Bachelor's degree in Marketing, Business, Media, Communication, Computer Science or a related discipline from a recognised university
Relevant hands-on experience, certifications and demonstrated campaign performance will receive significant consideration.
Blackboard Strategies is looking for a Senior Executive - Digital Marketing who combines strong platform knowledge with analytical thinking, campaign execution and commercial awareness.
This is not only a social media management role. The candidate will be expected to understand business and campaign objectives, audience behaviour, media performance, content effectiveness and conversion, and use data to continuously improve results.
The role will work closely with Account Management, Creative, Strategy and Media teams across a diverse portfolio of brands and integrated campaigns.
Other benefits are as per company policy.
Work at office
Full time
Dhaka
Applications for this job are handled on the company's own website.
