Senior Copywriter (Direct Response)

• 3+ years of direct response copywriting experience; info/coaching space strongly preferred
• Deep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)
• Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLs
• Ability to analyze creative performance and iterate intelligently - not just "try something different"
• Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to write
• Comfortable working within structured systems (creative trackers, naming conventions, brief templates)
• Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoning

What This Role Is Not

Not word-outputting. Writing without understanding the strategy behind it - the offer mechanics, the funnel purpose, the awareness level - produces generic copy. You need to understand (or figure out) the strategic context, and push back when something doesn't make sense.

Not an order-taker. Copywriters here get strategic context - and contribute to it. You should know what we're testing, why we're testing it, and bring your own ideas. "Just tell me what to write" is not how this works.

Not surface-level analysis. "This ad won" is not insight. Understanding why it won - what lead, what awareness level, what belief shift - is what lets you iterate intelligently and compound wins.

Not detached from performance. If you don't know what's winning and losing, you're writing blind. Creative trackers, performance data, creative strategy calls - they exist so you can write with intention, not hope.

Not a solo role. Creative strategy is collaborative. Strategists, media buyers, and you all contribute to what gets tested. Same goes for funnel improvements and long-form projects.

You'll Thrive Here If

• You're energized by understanding why copy works - awareness levels, belief shifts, persuasion structures - not just writing what sounds good
• You want to be a strategic partner, not a production resource
• You're curious about performance data and want your work to be measured
• You can operate with autonomy - taking loose direction and returning with developed, reasoned concepts
• You're comfortable pushing back when briefs are unclear or strategy doesn't make sense
• You want to master direct response as a discipline, not just collect writing samples