Senior Brand Manager

Department: Marketing and Communications
Reports to: COO
Location: SA Tower, 1 Gulshan Avenue, Dhaka (on campus)
About Universal College Bangladesh: Universal College Bangladesh (UCBD) is the pioneer of transnational higher education in Bangladesh and the first institution approved by the Ministry of Education to deliver international degree and pathway programs in the country. Through exclusive partnerships with Monash College (pathway to Monash University, Australia and Malaysia), the University of London (LSE-directed programs), and the University of Lancashire (UK), UCBD enables Bangladeshi students to earn globally recognized qualifications at home — with 100% partner curriculum, partner-trained faculty, and international certification — at a fraction of the cost of studying abroad. UCBD operates from its campus in Gulshan, Dhaka, with a branch office in Chattogram.
Role Summary: The Senior Brand Manager will be the custodian of the UCBD brand — responsible for defining its positioning as Bangladesh`s premier destination for international higher education, protecting its identity, and building its equity among students, parents, schools, counselors, and partner institutions. The role must also navigate a multi-partner brand environment, ensuring UCBD`s own brand grows in strength while honoring the co-branding standards of Monash College, the University of London, and the University of Lancashire. It sets the brand strategy, governs its application across every touchpoint, and measures brand health, working closely with the admissions, academic, and partner-relations teams who execute against it.
Key Responsibilities

• Brand Strategy & Positioning

  • Define and evolve UCBD`s brand positioning, promise, personality, and messaging framework as the pioneer of international education in Bangladesh.

  • Sharpen differentiation against private universities, study-abroad consultancies, and emerging transnational education providers.

  • Develop the brand architecture across partner programs (Monash College MUFY/MCD, University of

  • London - LSE, University of Lancashire) and UCBD`s own foundation programs, ensuring clear roles and relationships.

  • Translate institutional milestones — new partner programs, campus expansion, graduation outcomes into brand narratives.

• Partner Co-Branding & Governance

  • Own the UCBD brand identity system: logo, visual language, tone of voice, and brand guidelines in English and Bangla.

  • Ensure all communication complies with the co-branding guidelines of Monash College, University of London - LSE, and University of Lancashire; act as the brand liaison with partner marketing teams.

  • Review and approve creatives, collaterals, campus signage, merchandise, and department-level communication for brand compliance across Dhaka and Chattogram.

  • Train internal teams, counselors, and agency partners on correct brand usage.

• Brand Building & Equity

  • Plan and lead brand campaigns that build awareness, consideration, and trust among target students and parents — positioning UCBD as a credible alternative to going abroad.

  • Shape the brand narrative in flagship moments — graduation ceremonies, orientation, summer schools, school outreach events, and industry partnerships.

  • Partner with PR and communications on media coverage, thought leadership, and reputation in national and education media.

  • Drive internal branding so students, faculty, staff, and alumni become authentic brand ambassadors, amplifying student success stories and progression outcomes to Monash, UoL, and Lancashire degrees.

• Brand Measurement

  • Define and track brand health metrics — awareness, consideration, perception, and trust — among students, parents, and school counselors in Dhaka, Chattogram, and other key cities.

  • Monitor share of voice and sentiment versus competing institutions and study-abroad pathways; report brand performance to leadership.

  • Use insights to refine positioning, messaging, and campaign briefs across intakes.

• Stakeholder & Agency Management

  • Brief and manage brand, creative, and research agency partners; own quality, timelines, and budgets.

  • Advise leadership, admissions, and academic heads on brand implications of institutional decisions.

  • Mentor junior brand, design, and content team members