5+ years of experience in App Growth, Mobile Marketing, or Performance Marketing with proven success marketing Android/iOS mobile applications, SaaS, subscription, EdTech, AI, or consumer apps.
Hands-on experience managing Google Ads and Meta Ads campaigns, including Google Search, YouTube, Display, Google App Campaigns (UAC), Meta App Install Campaigns, App Event Optimization, conversion tracking, and optimizing for installs, registrations, user acquisition, CPA, and ROAS.
Strong understanding of the complete mobile growth funnel — Ad → Play/App Store → Install → App Open → Registration → Activation → Subscription → Revenue → Retention — with experience improving CAC, CPR, conversion rates, revenue per user, LTV, and D1/D7/D30 retention.
Hands-on experience with mobile analytics and optimization tools, including Firebase Analytics, GA4, Google Play Console, App Store Connect, attribution platforms (AppsFlyer, Adjust, Branch, Singular), ASO, A/B testing, creative testing, audience testing, funnel analysis, cohort analysis, and dashboard reporting.
Strong ownership and cross-functional communication skills with experience working with Product, Engineering, Design, and Content teams, optimizing growth strategies based on data, and providing measurable campaign results including monthly budgets managed, registrations, CPA, ROAS, revenue, and retention outcomes.

Senior App Growth & Performance Marketing Expert

Summary