Sales Manager

The Sales Manager will be responsible for driving hotel revenue through room sales, F&B, banquet, conference, MICE, events, corporate accounts and other revenue-generating opportunities. The position will develop new business, maintain and expand existing accounts, manage key corporate and agency relationships, and implement effective sales strategies to achieve revenue targets.

The role will actively represent the hotel in the market, identify new business opportunities, develop corporate and group accounts, conduct sales calls and presentations, negotiate commercial agreements, and build strong client relationships. The position will work closely with Revenue Management, Front Office, F&B, Events and other operational departments to maximize revenue, market share, guest satisfaction, and overall hotel profitability.

Responsibilities

• Develop and implement effective sales strategies to achieve assigned revenue and business targets.

• Generate business from corporate, group, MICE, leisure, government, agency and local market segments.

• Identify and develop new corporate accounts, business partners, travel agencies, event organizers and other potential revenue sources.

• Maintain strong relationships with existing clients and maximize repeat business and account growth.

• Conduct regular sales calls, client visits, presentations, site inspections and business meetings.

• Promote the hotel`s guestrooms, restaurants, banquet facilities, conference halls, meeting spaces and other facilities.

• Handle sales inquiries, prepare proposals, negotiate rates and commercial terms, and follow up to secure business.

• Develop and maintain an updated database of key accounts, prospects, market segments, and business opportunities.

• Monitor market trends, competitor activities, customer requirements and emerging business opportunities.

• Work closely with Revenue Management to optimize room rates, packages, group pricing and overall revenue opportunities.

• Coordinate with F&B, Banquet, Events, Front Office and Operations teams to ensure smooth execution of confirmed business.

• Participate in corporate events, trade shows, exhibitions, networking events, sales blitzes and promotional activities.

• Prepare regular sales reports, forecasts, account updates, and performance analyses for management.

• Monitor sales performance against targets and take corrective actions where required.

• Support the development of annual sales plans, budgets and business development initiatives.

• Mentor, guide, and motivate sales team members to achieve individual and departmental objectives.

• Maintain professional standards of conduct, grooming, communication and client relationship management.

• Contribute to pre-opening sales activities, account development, market penetration, and business setup.

• Perform other duties and responsibilities as assigned by management.