Sales Development Representative

At Pavago, one of our clients is hiring a Sales Development Representative (SDR) / Senior SDR to generate qualified pipeline through outbound prospecting, cold outreach, and relationship-building.

This is a performance-driven role focused on identifying potential customers, starting conversations, qualifying opportunities, and booking meetings for the sales team.

You’ll execute outbound campaigns across email, cold calls, LinkedIn, and multi-channel sequences, while working closely with sales and marketing teams to continuously improve outreach performance.

If you’re proactive, resilient, competitive, and motivated by measurable sales results, this role is a strong fit.

What You’ll Own

Outbound Prospecting & Lead Research

• Research target companies, decision-makers, and accounts
• Build targeted prospect lists aligned with Ideal Customer Profiles (ICPs)
• Use tools such as:
• LinkedIn Sales Navigator
• Apollo
• ZoomInfo
• Crunchbase
• Identify prospect pain points, industry trends, and personalization opportunities
• Maintain organized lead lists and prospecting workflows

Cold Outreach & Lead Generation

• Execute outbound outreach across email, phone, LinkedIn, and other relevant channels
• Complete 60–100 outbound touchpoints daily
• Make 30–40 cold calls per day
• Personalize messaging based on prospect role, industry, and business needs
• Build structured outreach cadences and follow-up sequences
• Handle objections confidently and professionally
• Generate qualified conversations and book meetings for Account Executives or leadership

Campaign Management & Optimization

• Build and test multi-touch outbound sequences
• A/B test:
• Subject lines
• Messaging angles
• CTAs
• Call scripts
• Monitor reply rates, meetings booked, and conversion performance
• Identify underperforming messaging or targeting
• Continuously improve campaigns through testing and iteration

CRM & Pipeline Management

• Maintain accurate records in Salesforce, HubSpot, Zoho, or similar CRM platforms
• Log prospecting activities, conversations, notes, and follow-ups
• Keep lead stages and statuses current
• Maintain strong CRM hygiene and organized pipeline tracking
• Ensure qualified opportunities are handed off accurately and on time

Sales & Marketing Collaboration

• Work closely with Account Executives and sales leadership on qualified handoffs
• Collaborate with marketing teams on messaging and lead quality
• Share insights from prospect conversations to improve positioning
• Provide feedback on objections, market trends, and prospect needs
• Support broader outbound growth initiatives as needed