Product Manager

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Job Title: Product Manager (Gastro and Ortho Therapy)

Key responsibilities:

• Achieving marketing objectives and financial targets of assigned portfolio and brands.

• Preparing annual revenue and expense budget of assigned portfolio.

• Analyzing and allocating resources amongst therapies & brands commensurate with product life cycle and market opportunity

• Developing annual marketing plan comprising innovative strategies to drive top line achievement, ensure sustainable growth and profitable business of assigned brands and therapies in alignment with the global strategy.

• Crafting strategy and developing marketing plan for assigned brands/ therapies.

• Converting strategies into creative and effective promotional mix/ tactics to attain brand leadership, customer loyalty & team motivation.

• Preparing promotional materials, managing inventory and ensuring timely dispatch of inputs as per the distribution plan.

• Arranging/ coordinating scientific as well as customer engaging activities like CME, DGM, Drs’ conferences etc.

• Monitoring and doing follow – up with sales team to ensure the implementation of strategies as well as timely and properly utilization of key promotional materials and activities.

• Tracking the implementation and measuring ROI of key investments & profitability on regular basis.

• Monitoring and controlling expenditure with respect to expense budgets planned for the year for promotional activities.

• Continuously evaluating the effectiveness of strategies and promotional plan as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.

• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excelling the execution of strategies.

• Conducting annual and quarterly strategic meetings for sales team in various places of the country.

• Analyzing market scenario (IQVIA), internal sales, prescription data and competitors’ information to monitor assigned brands’ health.

• Doing field work to build and maintain relationship with country’s KOLs & KBLs related to assigned brands and portfolio as well as to collect market information.

• Identifying new products in segments of interest and ensuring successful new launches.

• Completing cross functional activities through intra & inter department coordination.

• Working with external agencies and vendors to arrange promotional materials and activities.