Paid Media & Tracking Assistant

• Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events/conversions.
• Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads.
• Practical experience with PostHog, GA4, Google Tag Manager (GTM), Microsoft Clarity, and Brevo.
• Strong understanding of event tracking concepts, including event names, parameters, properties, conversion definitions, and attribution.
• Experience troubleshooting tracking issues and identifying why events or conversions may not be firing, recording, or attributing correctly.
• Familiarity with server-side tracking / Conversions API is a strong plus.
• Experience with newer or emerging advertising platforms, including ChatGPT Ads, would be a significant advantage.
• Comfortable working with data, spreadsheets, dashboards, and campaign performance reports.
• Strong attention to detail and a hands-on, problem-solving mindset.

We are looking for someone who is practical, detail-oriented, and technically curious. You should be comfortable getting into the actual ad platforms and tracking tools, testing events yourself, investigating discrepancies, and figuring out why something is not working as expected.

The ideal candidate should be able to go beyond simply setting up campaigns or implementing pixels. They should understand how the entire tracking flow works, from defining an event and its parameters to ensuring that it fires correctly, is captured by the relevant analytics tools, and is ultimately reflected as a meaningful conversion.

You do not need to be an advanced developer, but you should be confident working with tracking tools, advertising platforms, basic website elements, and analytics systems. Experience working across multiple paid media channels and the ability to quickly learn and troubleshoot new platforms are highly valued.

Originally posted on Himalayas