Paid Ads Specialist

At Pavago, one of our clients is hiring a Paid Ads Specialist to manage, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

This is a hands-on role with direct ownership of lead generation, CPA, conversions, ROAS, and paid acquisition growth. You’ll manage campaigns end-to-end—from targeting and campaign setup to testing, tracking, optimization, and reporting.

If you know how to turn ad spend into measurable business results, this role is for you.

What You’ll Own

Paid Media Strategy & Campaign Management

• Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Develop targeting, keyword, audience, bidding, and budget strategies
• Conduct audience, keyword, and competitor research
• Manage Search, Display, Performance Max, paid social, and remarketing campaigns
• Identify opportunities to scale winning campaigns efficiently

Performance Optimization

• Monitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead quality
• Optimize budgets, bids, audiences, placements, and campaign structures
• Run structured A/B tests across:
• Ad creative and copy
• Audiences and targeting
• CTAs and messaging
• Landing pages
• Use Performance Max, automated bidding, Dynamic Search Ads, and other platform features where appropriate

Tracking, Analytics & Reporting

• Manage and validate conversion tracking using GA4 and Google Tag Manager
• Monitor attribution and campaign performance across channels
• Prepare weekly and monthly performance reports
• Translate data into clear optimization and scaling recommendations
• Proactively identify performance issues before they impact results

Funnel & Conversion Optimization

• Analyze the customer journey from click to conversion
• Identify landing-page and funnel bottlenecks
• Collaborate with creative and marketing teams to improve campaign assets
• Recommend improvements that increase conversion rates and lead quality