NATIONAL SALES MANAGER

• Achieve monthly, quarterly, and annual sales targets assigned by management for lubricant products across all regions; target achievement is a mandatory and primary measure of performance.
• Develop and execute nationwide sales strategies and action plans to meet or exceed assigned volume and revenue targets.
• Lead, coach, and monitor the performance of Regional/Area Sales Managers and the wider sales team, ensuring individual and team targets align with overall national targets.
• Appoint, develop, and manage a strong network of distributors, dealers, and retail outlets to expand market coverage nationwide.
• Monitor daily, weekly, and monthly sales performance against targets and take timely corrective action to close any gaps.
• Build and maintain strong relationships with key customers, distributors, fleet owners, workshops, and industrial accounts.
• Analyze market trends, competitor activities, and customer needs to identify new business opportunities.
• Prepare and present accurate sales forecasts, budgets, and performance reports (target vs. achievement) to senior management.
• Ensure effective implementation of pricing, promotional, and trade marketing plans to support target achievement.
• Manage receivables and ensure timely collection in line with company credit policy.
• Ensure strict compliance with company policies, ethical sales practices, and reporting standards.

TARGET & PERFORMANCE EXPECTATIONS

Target-Driven Evaluation Criteria

• 100% Target Mandate: The candidate must achieve 100% of the assigned sales target on a monthly, quarterly, and annual basis.
• Performance Impact: Consistent failure to achieve assigned targets may directly impact incentive payout, performance rating, and continuation in the role.
• Target Adjustments: Targets will be set by management based on territory potential, market conditions, and company growth objectives, and may be revised periodically.
• Proactive Ownership: The candidate is expected to proactively plan and take ownership of actions required to meet or exceed the target, rather than treating it as a passive expectation.