Accountabilities
- Content dissemination and engagement:
- Produces content and oversees production of communications tools and digital tools for local digital channels
- Disseminates content in Chattogram, proactively pitches to media and uses existing MSF digital channels in the country
- Media management:
- Maintains regular relations with a wide array of media contacts across traditional and digital media outlets, including journalists, bloggers, photographers, producers, cameramen, and influencers, as relevant.
- Proactively pitch media and manages incoming media requests about Chattogram Urban Dengue Project
- Helps organise events such as press briefings or press conferences and helps organise and accompany media visits to MSF activities in Chattogram. .
- Produces content and oversees production of communications tools including for local digital channels:
- Identifies appropriate communications tools for target audiences, collects material, and produces tools or adapts them to target audiences.
- Supervise the production of communications tools (multimedia, leaflets, posters, radio spots, videos, photos, etc) by external providers in the country (designers, producers, translators, etc) according to strategy and budget, and keeps an updated list of external providers for project use.
- Follows MSF communications ethical guidelines in all materials directly collected and produced, such as on consent, on DEI (diversity, equity, and inclusion), and other relevant communications standards or guidelines.
- Carries out digital and media monitoring.
- Monitors relevant media and digital channels, to highlight significant trends, news, or reports relevant to the project or the contextual environment to PC
- Collects preliminary insights into public narratives on issues of relevance to Chattogram Urban Dengue Project
- Generates and updates reports on the local media and digital landscape, with support from other communications teams if needed (digital teams or other).
- When needed manages digital media dashboards for real-time monitoring on issues of operational and reputational relevance.
- Contributes to communications strategy and tactics.
- Reports on the tangible outcomes of communications initiatives, like the extent of coverage and audience response, and suggests improvements.
- Provides initial insights on the feasibility of communications tactics, such as related media window, social media penetration, audiences, reception etc.
- Offers advice on engaging with media and digital channels during crises.
- Internal stakeholder engagement
- Helps to promote MSF communications principles, practices, and material towards MSF staff in the project.
- Helps respond to incoming requests from the MSF communications network.
- Liaises with MSF communications network for technical support, if needed, such as for AV editing, digital engagement, and monitoring.
- Reporting
- Participates in communication data-collection and reporting to inform project teams of upcoming communications and past results.
- Helps track/record all public communications initiatives carried out for institutional memory.
MSF Section/Context Specific Accountabilities
Background:
- This is a new project (Chattogram Urban Dengue Resoonse) with activities commencing in March this year. The project activities are based on six main pillars. Ie: Vector control, Surveillance, HPCE, Capacity building, Operational research and Advocacy. Project teams work in close collaboration with Chattogram City Corporation, MOH&FW and operate in a highly localized political and media environment. Engagement with senior authorities (Mayor, Divisional Commissioner, City Corporation) frequently results in short notice media exposure.
- Develop and implement field-level communication plans aligned with project objectives.
- Establish and maintain positive relationships with local journalists and media outlets, both traditional and digital media
- Organize press briefings and media visits for project activities
- Monitor local media coverage relevant to the project and report significant developments
- Support the design and testing of health promotion materials (posters, flipcharts, videos, etc.) with local input, ensuring materials are clear, locally appropriate. Ensure messages are understandable, practical, and relevant to local people, including vulnerable groups in high-risk areas.
- Coordinate closely with Project HP team and the IST to plan and execute an effective Digital HP Campaign
- Gather success stories, case studies, beneficiary testimonials, photographs, and videos from project sites. Ensure proper consent procedures are followed when collecting photos, videos, and personal stories.
- Prepare field reports, communication updates, and human-interest stories.
- Support risk communication and rumor management when necessary.
