Media Buyer, Meta & Google - Direct Response (Info Marketing)

• 2+ years of hands-on media buying experience, managing significant daily spend across multiple accounts simultaneously. Our buyers manage $100k+/day combined on a typical pod.
• Deep Meta Ads proficiency is critical: you should be able to talk intelligently about campaign architecture, conversion objectives, consolidation strategy, and how platform updates actually affect how you structure and optimize accounts.
• Google Ads experience is a strong plus, because while most of our accounts are Meta only, sometimes Google/YT ads come into play for certain clients.
• Experience with third-party attribution and reporting platforms (Hyros, Triple Whale, Segmetrics, Wicked Reports, or similar). We use Hyros - we don't expect you to know it walking in, but you need to be the kind of buyer who's already comfortable working across multiple data sources and can pick up a new attribution tool quickly.
• Understanding of funnel math and how ad account metrics connect to business outcomes. CPL is not your finish line - you should understand how it flows into show rate, close rate, CAC, ROAS, and why that matters for the decisions you make in-platform.
• Experience with launch campaigns, not just evergreen. You understand budget phasing, testing windows, event-based ad scheduling, and why launches require a different playbook.
• Comfortable being client-facing - you don't need to be a relationship manager, but you should be able to present performance data clearly and answer client questions about what's happening in their ad accounts without your strategist translating for you.
• Strong async communication. We work in slack and clickup, not meetings primarily. You need to communicate clearly in writing - surfacing issues proactively, providing context, and keeping your pod informed without being chased.

You'll Do Well Here If

• You actually want to understand how the platforms work at a technical level - why the algorithm behaves the way it does and what that means for how you run accounts
• You think about ad accounts in terms of business impact, not just what's happening inside the platform
• You surface problems, recommendations, and creative needs before someone has to ask you
• You're comfortable with direct feedback and high expectations
• You stay current on platform changes, algorithm updates, and new tools on your own - nobody here is going to brief you on what Meta changed last week
• You use AI tools where they would be useful (data analysis, research, reporting) and understand where they're not (in-platform judgment, real-time optimization decisions)

This Probably Isn't For You If

• You're used to managing one or two accounts and want to stay there
• You optimize based on feel rather than documented protocols and data thresholds
• You wait for the strategist (or someone else) to tell you what to do in the accounts rather than owning the decisions yourself
• You're not interested in creative performance - you just run the ads you're given
• You see ad disapprovals and billing issues as someone else's problem
• You'd rather hop on a call than write a clear Slack message