6 - 8 years in lifecycle, growth, retention, or CRM marketing, including hands-on ownership of campaigns that measurably improved activation, retention, or LTV.
Strong command of the full user funnel and lifecycle metrics - activation, engagement, retention, reactivation, churn, and LTV - with a track record of moving them.
Proven ability to plan and run multi-channel campaigns (email, push, in-app, web) rather than focusing on a single channel.
Experience partnering cross-functionally with acquisition, retention, product, and product marketing teams to plan and execute campaigns.
Hands-on experience with lifecycle, marketing-automation, or CRM platforms such as MoEngage, CleverTap, or HubSpot, including segmentation and triggered journeys.
A structured, experiment-led approach to growth, with real A/B testing experience and the ability to turn results into repeatable playbooks.
Strong analytical skills - comfortable turning campaign and cohort data into clear reporting, insights, and decisions.
Excellent project and stakeholder management, with the ability to run multiple campaigns to deadline across teams and time zones.
Experience marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a strong bonus.

Lifecycle Marketing Manager

Summary