Lifecycle Marketing Associate

• 3-5 years of experience in CRM, lifecycle marketing, or retention marketing
• Hands-on experience setting up or managing a CRM platform (e.g. MoEngage, Braze, CleverTap or similar)
• Strong understanding of lifecycle marketing principles, including segmentation and journey design
• Analytical mindset, comfortable tracking churn, repeat usage, and campaign performance metrics
• Experience running multi-channel campaigns (email, push, SMS, in-app)
• Experience with A/B testing frameworks within CRM platforms
• Ability to work cross-functionally with Product and Performance Marketing
• Detail-oriented and organized, able to manage multiple concurrent journeys and campaigns
• Experience in fintech, consumer apps, or high-growth startups
• Basic SQL or data analysis skills for deeper segmentation and reporting

You'll Thrive Here If You Lead with HEART

• Humble Curiosity: you dig into why users churn or come back, testing new journeys and learning from what the data tells you rather than relying on assumptions
• Enthusiasm: you bring energy to the details of lifecycle marketing, because you know a well-timed message can be the difference between a user staying or leaving
• Act Like Owners: you treat retention and churn numbers like your own scoreboard, proactively flagging risks and opportunities rather than waiting to be asked
• Raise the Bar: you sweat the details of segmentation, timing, and messaging, because you know that precision is what makes lifecycle marketing actually work
• Tenacity: you keep testing and refining journeys even when early results are mixed, because you know retention gains build over time

Originally posted on Himalayas