HubSpot and Growth Marketing Specialist

• Basic graphic design skills using Canva or similar tools.
• Experience marketing to Japan, Korea, Taiwan, the UK or other international markets relevant to Charter.
• Experience with reputation/review platforms.

Originally posted on Himalayas

• At least 2 years of strong hands-on HubSpot experience across Marketing Hub, Sales Hub/CRM and Content Hub/CMS.
• Strong foundation in marketing principles and experience supporting in-house marketing initiatives.
• Hands-on experience creating and managing landing pages, including building new campaign pages, updating existing pages, and duplicating or modifying HubSpot web pages.
• Technical proficiency with HTML and CSS, with the ability to troubleshoot basic website issues, manage website updates, support integrations, and configure staff email accounts within HubSpot, including resolving setup and technical issues.
• Proven experience managing and maintaining live HubSpot databases, including data cleaning, restructuring, governance, and effectively utilizing features available within the organization’s HubSpot subscription.
• Solid knowledge of SEO principles and experience implementing optimization strategies to improve website visibility and performance, with exposure to emerging AI search optimization practices such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) highly desirable.
• Strong experience with HubSpot CRM capabilities, including custom properties, lists, segmentation, lifecycle stages, deal pipelines, lead status, lead scoring, workflows, and marketing automation. Ability to independently build, troubleshoot, and optimize workflows, as well as create practical reports and dashboards to support marketing, sales, and management teams.
• Relevant HubSpot certifications are preferred.
• Proficiency in GA4 and Google Ads, with experience managing campaigns, monitoring performance, optimizing conversions, and using analytics and CRM insights to guide marketing strategies.
• Excellent written and verbal English communication skills, with the ability to create clear content, present insights, and collaborate effectively with internal and external stakeholders.
• Data-driven and commercially minded, with the ability to interpret insights, identify opportunities, and recommend improvements.
• Self-directed, organized, and effective in a remote working environment with strong attention to detail