We are looking for an experienced and commercially driven Head of Marketing to independently lead and scale Smart Air Bangladesh’s marketing function at a critical stage of growth. This is a senior operator role with direct responsibility for developing and executing the marketing strategy required to support the company’s ambitious 3× revenue growth target from 2026 to 2027.
The ideal candidate will bring proven experience in Go-to-Market (GTM) strategy, customer acquisition, revenue growth, B2B and B2C marketing, performance marketing, and team leadership within a fast-growing and dynamic environment. This person should have previously owned a marketing function with meaningful revenue accountability, managed a P&L-linked marketing budget, built and led high-performing teams, and delivered measurable commercial outcomes.
The role requires a leader who can combine strategic thinking with hands-on execution—someone who can set the direction, make informed decisions, lead internal teams and external agencies, build strong marketing partnerships, and personally step in to get critical work done when required.
You will work closely with the General Manager and senior leadership while operating with significant authority within the defined decision-making framework. The role will involve building scalable B2B and B2C growth channels, strengthening customer acquisition and retention, optimizing marketing investments, and ensuring marketing directly contributes to revenue and business performance.
Smart Air Bangladesh is a mission-driven organization focused on creating meaningful impact through better air quality and greater public awareness. We are therefore looking for someone who is not only commercially strong but also genuinely inspired by the organization’s mission and motivated to build something meaningful.
With a lean and growing team of approximately 10 people, this is an opportunity for a senior marketing leader to have high ownership, visible impact, and significant influence on the company’s next stage of growth.
- Marketing Strategy & Revenue Growth: Develop and independently lead the overall marketing strategy to support Smart Air Bangladesh’s 3× revenue growth target from 2026 to 2027, translating business objectives into clear marketing priorities, initiatives, and measurable outcomes.
- Go-to-Market (GTM) Strategy & Execution: Architect and implement end-to-end GTM strategies for new and existing products, markets, and customer segments, ensuring rapid execution and measurable commercial impact.
- B2B & B2C Growth: Build and scale integrated marketing strategies across B2B and B2C channels, identifying new customer segments, acquisition opportunities, partnerships, and routes to market.
- Customer Acquisition, Retention & Growth: Develop strategies to increase customer acquisition, engagement, retention, repeat purchases, and lifetime value while strengthening long-term customer relationships.
- Own marketing’s contribution to revenue and commercial performance, managing a P&L-linked marketing budget, allocating resources effectively, and ensuring strong ROI across marketing investments.
- Marketing Budget & Resource Management: Plan, control, and optimize the marketing budget within defined authority, balancing brand-building, customer acquisition, digital marketing, campaigns, agencies, vendors, and other growth investments.
- Team Leadership & Development: Lead, coach, and develop a team of young and energetic marketing professionals, establishing clear goals, performance standards, accountability, and a high-performance culture.
- Digital Marketing Leadership: Set the digital marketing strategy and oversee execution across relevant channels, including paid media, social media, content, CRM, website, performance marketing, and other digital growth initiatives.
- Sales & Marketing Alignment: Work closely with sales and other business functions to create an integrated customer acquisition and conversion engine, ensuring marketing activities directly support pipeline, sales, and revenue objectives.
- Campaign & Commercial Execution: Personally drive and oversee high-impact marketing campaigns, product launches, customer initiatives, and growth experiments, with a strong focus on speed, execution quality, and measurable business results.
- Marketing Network & Vendor Management: Build and leverage a strong network of marketing agencies, facilitators, contractors, media partners, creative professionals, and other external resources to expand execution capacity.
- Performance Measurement & Analytics: Establish marketing KPIs and dashboards to track customer acquisition, conversion, retention, revenue contribution, campaign performance, CAC, ROI, and other critical growth metrics.
- Market & Customer Insights: Continuously analyze market trends, competitor activity, customer behavior, and emerging opportunities to identify new growth avenues and strengthen Smart Air Bangladesh’s market position.
- Brand & Mission-Led Marketing: Strengthen the Smart Air Bangladesh brand through impactful, credible, and mission-aligned marketing that increases awareness, trust, customer engagement, and commercial growth.
- Strategic Leadership & Stakeholder Management: Act as the senior marketing authority in discussions with the General Manager and other leadership stakeholders, confidently presenting marketing strategies, budgets, priorities, risks, and revenue outcomes.
- Hands-on Marketing Operations: Maintain a hands-on operator mindset, personally contributing to strategy, execution, problem-solving, testing, and optimization rather than functioning solely as a coordinator or delegator.
- Rapid Execution & Launch Readiness: Lead the marketing function through short execution timelines, including preparation for the October launch, ensuring teams, agencies, campaigns, channels, budgets, and measurement systems are ready to deliver results.
- Cross-functional Collaboration: Collaborate with leadership and relevant teams to ensure marketing initiatives are aligned with overall business priorities while maintaining clear ownership of the marketing function’s strategy, execution, and results.
- , while recognising that certain strategic, hiring, and organisational decisions remain with the Founder/MD. The ideal candidate is decisive within their area of responsibility, confident in front of the General Manager, and appropriately consultative outside it.
- Strong hands-on execution capability, with the ability to move quickly from strategy to implementation, personally solve problems, test initiatives, and take ownership of critical work rather than functioning solely as a delegator or coordinator.
- Genuine commitment to social impact and environmental sustainability. Smart Air Bangladesh's mission is central to the organisation, not simply a statement of purpose, and candidates must demonstrate genuine alignment with its mission and desire to create measurable impact.
An MBA or advanced degree in marketing, business, management, or a related field is preferred but not required. A demonstrated track record of delivering revenue growth, building marketing functions, and executing GTM strategies in a relevant operating environment is more important than formal credentials.
Organisational Values
At Smart Air Bangladesh, we are guided by four core values:
- Integrity First: We believe in honest, transparent, and respectful communication with customers and colleagues. We uphold ethical practices at every level and never compromise our principles or take shortcuts.
- Teamwork and Togetherness: We foster a collaborative and inclusive culture where every team member is empowered to contribute and thrive. We value mutual respect, support one another, and celebrate success as a team.
- Innovation and Leadership: We lead by example and pursue meaningful change with purpose, ownership, and passion. We encourage bold, practical solutions that help set new standards for clean air in Bangladesh and beyond.
- Inclusive Opportunity: We value diversity and encourage qualified professionals from all backgrounds to contribute to our mission.
