Executive, Branding & Marketing

Workplace Type

Full-time

Job ID: IJOB202661706

Branding & Marketing

• Assist in developing and implementing branding and marketing strategies aligned with the company's business objectives.
• Maintain consistent brand identity across digital and offline communication channels.
• Develop creative ideas and campaigns to strengthen brand awareness and customer engagement.
• Support the planning and execution of promotional campaigns, events, and marketing activities.
• Conduct market research and monitor industry trends, competitor activities, and customer preferences.

Digital & Social Media Marketing

• Manage and regularly update the company's social media platforms.
• Plan and maintain a social media content calendar.
• Create engaging posts, captions, promotional content, and campaign materials.
• Coordinate with graphic designers, video editors, and other relevant personnel to produce marketing content.
• Monitor social media performance, audience engagement, reach, and other relevant metrics.
• Support paid digital marketing campaigns, including Facebook/Meta and Google Ads.
• Explore new digital channels and marketing opportunities to increase reach and engagement.

Content Development

• Prepare high-quality marketing content for social media, website, campaigns, newsletters, brochures, presentations, and other communication materials.
• Develop content that clearly communicates the company's products, services, investment opportunities, and value proposition.
• Ensure all marketing content is accurate, professional, transparent, and aligned with the company's Shariah-based positioning.
• Assist in developing video scripts, promotional materials, campaign concepts, and storytelling content.

Campaign & Lead Generation

• Support the development and execution of campaigns for investor acquisition, project promotion, merchant/business acquisition, and brand awareness.
• Coordinate with the Business Development and Investor Relations teams to support lead-generation activities.
• Track campaign results and identify opportunities for improvement.
• Assist in developing strategies to improve customer/investor acquisition, engagement, and retention.

Website & Online Presence

• Coordinate with relevant teams to maintain and improve website content.
• Ensure marketing information, project information, announcements, and promotional materials are updated accurately.
• Support SEO and other activities aimed at improving the company's online visibility.

Reporting & Analytics

• Prepare regular reports on marketing and branding activities.
• Monitor key performance indicators such as reach, engagement, leads, conversion, website traffic, and campaign performance.