Required Skills and Expertise
Essential Skills
- Digital marketing and campaign management
- Search engine optimization
- Google Ads and Meta Ads
- Social media marketing and management
- Content marketing and copywriting
- Lead generation
- WordPress website management
- Generative AI tools and prompt engineering
- AI-assisted content and productivity tools
- Google Analytics or similar analytics platforms
- Data analysis using Microsoft Excel or Google Sheets
- Campaign analytics and performance reporting
- Professional written communication in Bangla and English
- Presentation and report preparation
Preferred Skills
- Power BI, Looker Studio, Tableau, or similar dashboard tools
- Google Tag Manager
- Meta Pixel and conversion tracking
- Email marketing and CRM platforms
- Canva or similar design tools
- Basic video and short-form content editing
- Basic HTML and CSS
- Landing-page development
- Workflow automation tools
- Basic knowledge of SQL, Python, databases, or data science
- Website security, performance monitoring, and backup management
Applicants are not required to be experts in every preferred technology. However, they must demonstrate strong practical capability in digital marketing, AI tools, data analysis, and at least one relevant website or analytics platform.
Educational Requirements
A bachelor’s degree in any of the following or another relevant discipline:
- Computer Science and Engineering
- Computer Science
- Data Science
- Software Engineering
- Information Technology
- Information and Communication Technology
- Management Information Systems
- Statistics or Applied Mathematics
- Business Analytics
- Digital Marketing
- Marketing
- Mass Communication and Journalism
Applicants with a technology-related academic background combined with demonstrated digital marketing and communication skills will receive preference.
Relevant professional certifications in AI, data analytics, SEO, Google Ads, Meta Ads, WordPress, digital marketing, or business intelligence will be an advantage.
Experience Requirements
- At least two years of relevant practical experience in digital marketing, AI tools, SEO, paid advertising, data analytics, website management, or related work is preferred.
- Applicants should demonstrate practical experience with at least one paid advertising platform and one analytics or reporting platform.
- Experience in an NGO, foundation, development organization, corporate institution, or project-based environment will be an advantage.
- Exceptional fresh graduates may be considered if they possess strong technical skills, relevant professional certifications, and a verifiable portfolio.
Additional Requirements
- Strong analytical, technical, creative, and problem-solving abilities.
- Excellent written and verbal communication skills in Bangla and English.
- Ability to produce accurate, clear, and professional content.
- Strong attention to detail, accountability, and deadline management.
- Ability to manage multiple platforms, campaigns, and assignments.
- Awareness of data privacy, cybersecurity, intellectual property, copyright, and responsible AI practices.
- Ability to work independently and collaborate with programme, communication, administration, and management teams.
- Willingness to learn and adapt to emerging digital technologies.
- Candidates must be able to demonstrate relevant practical skills during the recruitment process.
Key Performance Indicators
Performance will be evaluated according to approved organizational targets and established baseline data, including:
- Growth in qualified website traffic and relevant search visibility.
- Number and quality of verified leads generated.
- Campaign reach, engagement, conversions, and cost efficiency.
- Accuracy and timeliness of analytics and performance reports.
- Quality and usability of dashboards.
- Website functionality, security, performance, and content accuracy.
- Social media growth and meaningful audience engagement.
- Quality, originality, consistency, and timeliness of digital content.
- Effective implementation of approved AI and automation solutions.
- Security and proper management of organizational digital accounts and assets.
- Timely completion of assigned campaigns, reports, designs, and communication materials.
