Email Marketing Specialist

At Pavago, one of our clients is hiring an Email Marketing Specialist to build, execute, and optimize email campaigns, automated workflows, and audience segmentation strategies that drive engagement, conversions, and revenue.

This is a hands-on email marketing role where you’ll own the full lifecycle — from campaign creation and copywriting to automation, list management, deliverability, testing, and performance analysis.

If you know how to turn email into a measurable growth and revenue channel, this role is a strong fit.

What You’ll Own

Email Campaign Development & Execution

• Build and launch email campaigns using platforms such as:
• HubSpot
• Klaviyo
• Marketo
• Mailchimp
• ActiveCampaign
• Write compelling:
• Subject lines
• Email copy
• Calls-to-action (CTAs)
• Tailor messaging to different audience segments and lifecycle stages
• Build and edit responsive email templates
• Make basic HTML/CSS adjustments when required
• Ensure campaigns are tested and error-free before launch

Email Automation & Nurture Workflows

• Build automated email sequences and behavioral workflows
• Create and optimize:
• Lead nurture sequences
• Drip campaigns
• Re-engagement campaigns
• Abandoned cart flows
• Lifecycle campaigns
• Configure triggers, timing, conditions, and audience rules
• Test automation workflows to ensure accurate execution
• Continuously improve sequences based on engagement and conversion data

Audience Segmentation & List Management

• Manage email databases ranging from 20K to 200K+ contacts
• Segment audiences based on:
• Persona
• Lifecycle stage
• Engagement
• Geography
• Customer behavior
• Maintain clean and organized contact data
• Remove or suppress bounced, inactive, and high-risk contacts
• Protect overall list quality and sender reputation

Deliverability & Compliance

• Monitor email deliverability, inbox placement, and sender reputation
• Support configuration and management of:
• SPF
• DKIM
• DNS settings
• Suppression lists
• Monitor bounce rates, spam complaints, and unsubscribe activity
• Maintain compliance with applicable requirements including:
• CAN-SPAM
• GDPR
• CCPA

Testing & Performance Optimization

• Run structured A/B tests across:
• Subject lines
• Email copy
• CTAs
• Send times
• Content variations
• Track key performance metrics including:
• Open rates
• Click-through rates (CTR)
• Conversions
• Unsubscribe rates
• Bounce rates
• Identify underperforming campaigns and implement improvements
• Use performance data to continuously improve engagement and conversion

Reporting & Revenue Attribution

• Build weekly and monthly email performance reports
• Track conversions and revenue attribution across ESP, CRM, and analytics platforms
• Identify trends and opportunities within campaign data
• Translate performance results into actionable recommendations
• Share insights with marketing and sales teams