Digital Marketing & Social Media Specialist

• Bachelor/Honors

• Bachelor's Degree in Marketing, Graphic Design, Communications, Visual Arts, or a related field is preferred.
• A degree is not mandatory for candidates with proven expert-level professional experience.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Training Institutes, Advertising Agency, Audit Firms /Tax Consultant, Immigration and Education Consultancy Service, Architecture Firm, Financial Consultants, E-commerce, Educational Technology (Edtech) Startup, Business-to-Business (B2B) Software and Services Startup, E-commerce Startup
• Freshers are also encouraged to apply.

• Age At least 22 years

Additional Requirements

• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Mailchimp).
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creative thinking and problem-solving skills.
• Time management and organizational skills to manage multiple tasks and deadlines effectively.
• Knowledge of SEO best practices and industry trends.
• Familiarity with website development and design principles.
• Customer service orientation and relationship-building skills.
• Adaptability and willingness to learn and stay updated on digital marketing trends and technologies.

Ideal Candidate's Profile:

• Experience: 3–5 years of relevant experience is preferred. This requirement may be waived for candidates with demonstrated expert-level professional expertise.
• Age: 24–30 years.
• Professional Background: Proven experience as a Social Media Specialist, Digital Marketing Specialist, or in a similar role.
• Portfolio: A strong portfolio showcasing digital marketing campaigns, social media content, graphic design work, and photography.
• Communication & Creativity: Excellent communication skills with a creative mindset and a strong eye for visual detail.
• Project Management: Ability to multitask and manage multiple projects effectively in a fast-paced environment.
• Tools & Platforms: Proficiency with digital marketing tools and platforms, including social media management tools, AI tools (e.g., Hootsuite, Buffer), email marketing tools, and analytics platforms (e.g., Google Analytics).
• SEO Knowledge: Expert understanding of SEO principles and their application to digital content.
• Analytics: Strong analytical skills to interpret social media and digital marketing performance data.
• Industry Knowledge: Strong knowledge of Technology, News Industries, Financial Institute, Management/Education Consultant, Lifestyle Brands, E-commerce, E-commerce startups, and F-commerce.

NB: Freshers are also encouraged to apply.