Digital Marketer

Promise Mart Ltd. is seeking a dynamic, analytical, and results-oriented Manager – Digital Marketing to lead overall digital growth, paid media, and brand marketing initiatives. The ideal candidate will be responsible for developing end-to-end digital strategies, managing multi-channel paid advertising (Meta, Google, TikTok), driving SEO and website optimisation, and scaling e-commerce revenue through continuous performance optimisation.

The role requires a strong combination of strategic planning, analytical skills, cross-functional leadership, and hands-on expertise across modern digital marketing platforms.

Digital Marketing Strategy:

• Develop comprehensive digital marketing strategies aligned with business and sales objectives.
• Prepare monthly digital marketing plans, product launch roadmaps, and campaign funnels.
• Define measurable campaign KPIs, ROI targets, and growth metrics.
• Conduct competitor benchmarking, market research, and identify emerging digital consumer trends.
• Recommend innovative digital growth approaches to improve overall campaign effectiveness.

Performance Marketing & Paid Ads:

• Plan, launch, scale, and optimise high-converting Meta Ads, Google Ads, and TikTok Ads campaigns.
• Optimise campaigns based on core metrics including ROAS, CPA, CPL, CTR, CPM, and Conversion Rate.
• Execute A/B split-testing for ad creatives, hooks, copy, audiences, and landing pages.
• Manage advertising budgets efficiently to maximise ROI and lower customer acquisition costs.
• Optimise lead generation quality and customer acquisition funnels.

Social Media Marketing & Content Planning:

• Plan, execute, and optimise organic and paid campaigns across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Develop monthly content calendars in collaboration with creative teams.
• Coordinate with graphic designers, copywriters, and video editors to ensure high-quality, high-converting content delivery.
• Monitor audience sentiment and community engagement, and optimise content distribution.

SEO & Website Optimisation:

• Coordinate on-page, off-page, and technical SEO initiatives.
• Work closely with web development teams to improve site speed, mobile user experience, and technical SEO hygiene.
• Monitor organic keyword rankings, website traffic, and organic conversion funnels.
• Implement Conversion Rate Optimisation (CRO) on landing pages to maximise cart checkouts.

Analytics, Tracking & Reporting:

• Monitor and manage campaign tracking using Google Analytics 4 (GA4), Meta Business Suite / CAPI, Google Ads, Google Search Console, and Looker Studio.
• Prepare structured weekly and monthly performance reports.
• Analyse user behaviour and campaign data to provide actionable optimisation insights to leadership.

Team Collaboration & Execution:

• Work cross-functionally with Graphic Designers, Video Editors, Copywriters, Web Developers, and Telesales teams.
• Review all creative assets before publication to ensure quality, conversion intent, and brand consistency.
• Manage campaign timelines, product launch deadlines, and cross-functional deliverables.