CRO / Landing Page Optimization Specialist

Required

• Professional experience in Conversion Rate Optimization, landing-page optimization, or funnel optimization.
• Strong hands-on experience with lead-generation funnels.
• Proven ability to improve landing-page and funnel conversion performance.
• Deep understanding of what motivates users to click, engage, submit forms, and convert.
• Hands-on experience designing, executing, and analyzing A/B tests.
• Strong analytical and problem-solving skills.
• Strong understanding of conversion psychology, user behavior, and persuasive messaging.
• Ability to analyze marketing, funnel, and conversion data.
• Experience identifying friction points throughout a customer journey.
• Experience continuously optimizing campaigns rather than relying on one-time page launches.
• Ability to clearly explain testing hypotheses, findings, and recommendations.
• Professional English communication skills.
• Ability to work independently in a fully remote environment.
• Experience using landing-page builders, funnel platforms, or CMS tools.
• Experience with web analytics and behavioral analytics platforms.
• Familiarity with heatmaps, session recordings, click tracking, and user-behavior analysis.
• Strong understanding of direct-response marketing principles.
• Experience working closely with paid media or performance marketing teams.
• Experience optimizing form completion rates and lead quality.
• Understanding of customer acquisition costs, cost per lead, and conversion economics.
• Experience with high-volume lead-generation campaigns.
• Familiarity with tools such as Google Analytics, Microsoft Clarity, Hotjar, VWO, Optimizely, Unbounce, Webflow, or similar platforms.
• Experience within digital marketing agencies, local services, or performance-driven businesses.
• Data-driven: You use evidence rather than assumptions to make decisions.
• Experiment-oriented: You constantly look for opportunities to test and improve.
• Analytical: You enjoy understanding why users behave the way they do.
• Conversion-focused: You evaluate pages and funnels based on business results, not aesthetics alone.
• Curious: You continually ask why something is or is not converting.
• Commercially minded: You understand the relationship between conversion rates, lead quality, acquisition costs, and revenue.
• Detail-oriented: Small changes matter, and you pay attention to them.
• Proactive: You identify optimization opportunities without waiting for someone else to point them out.
• Collaborative: You can work effectively with designers, copywriters, marketers, and performance teams.
• Results-driven: You care about measurable improvements and business impact.

How Success Is Measured

Success in this role will be measured through:

Landing-page conversion rate.

Funnel click-through rate.

Lead-generation volume.

Cost per lead.

Form completion rate.

Lead quality.

Experiment velocity.

Number of meaningful tests launched.

• Percentage of tests producing successful or actionable learnings.
• Implementation of successful CRO insights across additional campaigns and funnels.
• Overall improvement in conversion economics.