Requirements

Demonstrable CRO Experience: A proven track record of running tests, predicting outcomes, and measuring results.
Experience optimizing landing pages and forms specifically for high-intent, considered purchases.
Mastery of session recording tools, heatmaps, and funnel analytics to draw qualitative conclusions.
Cultural Alignment: Strong understanding of the American consumer mindset, particularly regarding trust, proof, and high-ticket service expectations.
Timezone Alignment: Ability to work primarily within USA business hours to collaborate effectively with the team and partner clinics.
Data-Driven Communication: Expert written and verbal English with the ability to present data-backed findings confidently to stakeholders.
Industry Background: Previous experience in MedSpa, aesthetics, or healthcare lead generation.
Platform Knowledge: Hands-on experience with GoHighLevel (GHL).
Sales Insight: Experience reviewing sales or setter calls to extract conversion bottlenecks.
Portfolio Management: Experience managing conversion performance across 20+ simultaneous client accounts.

Conversion Rate Optimisation (CRO) Lead

Summary