The APAC Executive Marketing role owns the suite of programs that connect Stripe's leadership with the region's most important business executives. This is fundamentally a program ownership and governance role: you will design the frameworks, playbooks, tooling, and processes that enable teams across Australia/New Zealand, Japan, Greater China, India and Southeast Asia to execute these programs with consistency and excellence — rather than personally executing every detail.
The programs in scope include:
- Corporate hospitality — activating Stripe's global sponsorship portfolio to deliver premium relationship-building experiences for executives in key markets
- Regional Advisory Councils (RAC) — extending the impact of Stripe's global Customer Advisory Board into APAC priority markets (Japan, Greater China, AUNZ) through targeted councils that gather voice-of-customer feedback and deepen executive relationships
- Global Delegation Experience — leading the APAC chapter of Stripe's invite-only delegation to Sessions in San Francisco, from field-level nomination through white-glove program execution in partnership with Corporate Events
- Executive visit orchestration — ensuring that Stripe executives visiting APAC are strategically deployed, their schedules are full and high-impact, and all outcomes are consistently documented
- Executive profile elevation — partnering with communications and marketing to build earned thought leadership presence for Stripe's APAC executives through speaking, social, press, and subject matter authority positioning
- Executive intelligence — building and maintaining a structured database of the most important executive stakeholders across Stripe's priority and must-win accounts in each market, ensuring every program is engaging the right people
The ideal candidate brings a sales-aligned, account-centric approach to marketing — equally energised by designing and building programs as by running them. They are as comfortable in a quarterly business review as a marketing planning session, instinctively build critical paths and governance structures, and know how to move complex programs forward across a matrix of stakeholders without having direct authority over any of them. They can read an account situation, understand where an executive engagement creates real leverage, and work with a sales leader to prioritise accordingly. They are as effective influencing a regional sales director as they are coordinating with an executive assistant on a scheduling detail — and they understand that both matter equally to whether a program lands well. They bring the operational discipline to translate strategic intent into repeatable, scalable programs across markets as culturally and commercially distinct as Japan, Greater China, and Australia — whether that means building from the ground up or evolving what already exists.
Program Frameworks and Governance
- Build scalable playbooks, governance models, and operating processes for each executive program that regional field marketing teams can execute consistently across markets
- Define program objectives, success metrics, and critical path milestones; maintain documentation and tracking standards across all programs
- Identify and implement AI tooling, agency partnerships, and delegation models to manage operational complexity without expanding headcount
Executive Intelligence and Database
- Define the eligibility criteria for executive stakeholders across Stripe's most important existing and must-win accounts in each APAC market — establishing a clear framework for who should be engaged through executive programs
- Build and maintain a comprehensive APAC executive database, drawing on first-party sources (sales nominations, CRM data, meeting history) and third-party sources (LinkedIn, industry data, event participation) to identify and verify the right stakeholders at each priority account
- Validate the database with regional sales leaders to ensure completeness, accuracy, and alignment with commercial priorities
- Tag and segment executives in Stripe's systems to enable easy access, filtering, and reporting — ensuring every executive program can draw on a reliable, current picture of who the most important stakeholders are across the region
Corporate Hospitality
- Own the strategy and governance for Stripe's sports and cultural sponsorship hospitality programs in APAC, aligning activation design to customer relationship goals
- Partner with brand, regional marketing leaders, and sales to define guest identification criteria, invitation processes, and on-site experience frameworks
- Build repeatable activation playbooks that regional field marketing teams can execute with minimal lift and consistent quality
Regional Advisory Councils
- Serve as the regional program DRI for the APAC RAC rollout across Japan, Greater China, and AUNZ, working in close partnership with the Global Executive Marketing lead
- Build and maintain the governance model, member selection criteria, communications templates, and program cadence for each market
- Partner with regional PMMs, sales leaders, and in-country GTM teams to shape meeting agendas; ensure each council delivers genuine two-way value for members and Stripe
Global Delegation Experience (Sessions)
- Lead the APAC nomination process for Stripe's invite-only Sessions delegation, working with field sales across all APAC sub-regions to identify and qualify delegates
- Partner with Corporate Events to design the APAC delegate experience, from pre-arrival communications to on-site hospitality and networking
- Own post-event follow-up frameworks and measurement to capture engagement outcomes and feed insights back to account teams
Executive Visit Orchestration
- Build the systems and standards that ensure visiting Stripe executives are maximally utilised in region — including a framework for identifying the highest-impact engagements, a playbook for promoting their profiles ahead of visits, and a briefing and outcomes documentation standard
- Work with executive assistants, sales leaders, and regional marketing to ensure exec calendars are filled with the right meetings, all documented consistently
- Act as the connective tissue between executive offices and regional field teams
Executive Profile Elevation
- Partner with Communications, social media, and marketing functions to build a deliberate thought leadership presence for APAC Stripe executives across earned channels — speaking, press, podcasts, LinkedIn, and industry roundtables
- Develop a regional calendar of executive visibility opportunities and maintain an exec speaker bench with clear zone-of-genius positioning for each leader
- Reduce reliance on paid and sponsored appearances by building organic demand for Stripe executives as recognised regional experts
Measurement and Reporting
- Define the measurement framework for each program — including member satisfaction, attendance, pipeline influence, and advocacy metrics
- Maintain a consistent reporting cadence to regional and global stakeholders on program performance
