Requirements

A strong portfolio of web and marketing design work — landing pages, campaign pages, product marketing sites — that shows you're a designer first
Excellent visual design skills with a clear sense of brand, typography, and composition
Hands-on experience designing within and for CMS / templating systems, and an instinct for building scalable, self-serve page systems
Experience at the intersection of brand and growth — you understand conversion without sacrificing craft
Comfort working fast and iterating in real time alongside engineers
Fluency in Figma and a solid understanding of responsive design, accessibility, and web performance
A clear opinion on what makes a great web page, and the ability to articulate why
Front-end development knowledge (HTML, CSS, and enough JS to prototype, tweak, and ship)
Background in brand or marketing design at a consumer tech company
Familiarity with SEO fundamentals and how design decisions affect discoverability
Motion design skills for web interactions and micro-animations

Web Designer

Summary